Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…Read More
What You Need to Prepare for This Year’s Trade Shows It’s official: trade show season is in full swing. As someone who attends his fair share of them, I can attest to it. This week, I will be attending the DeckExpo and Remodeling Show, where I will visit booths from many companies in the building…Read More
The months of planning for your biggest trade show of the year are behind you. You have nursed your sore feet and turned in your expenses from the big show. Now comes the real work of closing business, nurturing leads and following up with those leads. Having a key post show plan is as important…Read More
Although you have invested hours, days, or even weeks (not to mention your money) in planning your trade show booth, you have just seconds to engage potential customers and get them to remember your brand, products, and services. Ask yourself a few questions, as you get prepare: Are you ready? Have you put together a…Read More
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! When planning your trade show exhibit, it’s easy to fall victim to habits that would make any good horror movie scream queen proud. We’ve discussed in Parts 1 & 2 of this series a few other horror movie clichés that marketers commonly fall victim…Read More
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays…Read More
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! It seems like characters in horror movies are always making the same mistakes, inevitably getting themselves in worse situations than they were originally. As it turns out, they aren’t the only ones; trade show marketers, too, make the same mistakes when it comes to…Read More
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