Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018. 1 . National Hardware Show Held each…Read More
On the way home from the Remodeling Show and Deck Expo earlier this month, I found myself wondering if trade shows still matter. Let’s face it: Trade shows are expensive. You build booths Create collateral Give away tchotchkes Travel Entertain clients But the trade show budget spreadsheet doesn’t tell the whole story. Trade shows…Read More
Lessons Learned from the 2016 ISC West Show As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…Read More
Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…Read More
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