Technology

SMX West Recap

Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with…

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Learn Something New from These B2B Marketing Accounts

Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook,…

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ADA Website Compliance: Get Ahead Before You’re Behind

New ADA Regulations Could Affect Your Website Design Practices Guest Contributor: Corey Morris, Digital Marketing Director For a long time, the only constant related to the web and the Americans with Disabilities Act (ADA) has been confusion. Recent news and information floating around has caused many companies and web development firms to consider changes to website…

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Lessons From The Builders’ Show

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at…

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6 Trade Show Marketing Do’s & Don’ts

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. (Don’t believe me? My business partner and I have only been blogging about it here, here, here, here, and oh yeah, here.) There is perhaps no more important trade show for building products marketers than the International…

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10 IBS Insights You Need to Know (Part 2/2)

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

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10 IBS Insights You Need to Know (Part 1/2)

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

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Don’t Let Words Overpower the Message

Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board…

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7 Tips for Effectively Communicating Marketing Results

  How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a few C-Suite level contacts by one of my clients. I was extremely excited and wanted to give the best and most detailed…

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10 Trade Show Tips That Speak for Themselves

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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