Technology

5 Best Practices for Choosing the Right Trade Show Technologies

  Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. These days, trade show marketers and exhibitors have countless cutting-edge technologies at …

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Tactical Tips to Maximize Your Trade Show Presence in 2018

  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show …

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B2B Marketing on Snapchat and Other Video Sharing Sites

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of …

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3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …

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Concoct the Perfect Recipe for B2B Personalization

B2B Buyers Seek Personalization Efforts   It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized content is more effective. So then why is there a lack of personalization within B2B marketing? This is something that those in highly personal …

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3 Reasons to Renovate Your Website (And 3 Sites That Are Getting It Right)

An Outdated Website May Have Bigger Consequences Than You Think   Guest Contributor: Chris McCutcheon, Interactive Manager Websites. We see and interact with them every day, and it seems there is one for just about everything. As an interactive manager at ER Marketing, I’ve seen it all when it comes to websites—the good, the bad, and …

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When Selling Building Products, Opt for Simple

Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for …

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