Technology

Hi, I’m Marketing! Here’s What You Should Do With Me.

By Elton Mayfield / March 14, 2019 / 0 Comments

Hi! My name is Marketing. Many people think that I was born in 2018 with the proliferation of AI driven algorithms. I’m here to tell you that I have been around for much longer than the martech stack that you currently interpret me through. Don’t get me wrong – there’s nothing bad about communicating with…

Read More

How Will AI Affect Marketing in 2019?

By Elton Mayfield / February 28, 2019 / 0 Comments

One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect…

Read More

5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

Read More

Are You Using Your AI to Target Properly?

By Elton Mayfield / November 6, 2018 / 0 Comments

Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular…

Read More

The Marketing Potential on Amazon

By Elton Mayfield / May 11, 2018 / 0 Comments

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical…

Read More

Hands-Free Marketing is the Future

By Elton Mayfield / March 27, 2018 / 0 Comments

  The majority of experts fully expect the future of marketing to be hands-free, following in the footsteps of mainstream hands-free consumer technology, a la Siri, and Alexa. As people become more used to communicating with their smart devices using hands-free techniques, especially voice, marketers are looking to turn the conversation around and start selling.…

Read More

Technology Disrupts Marketing

By Renae Gonner / March 8, 2018 / 0 Comments

  There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media. The group of people who grew up on the tail end of…

Read More

5 Best Practices for Choosing the Right Trade Show Technologies

By Elton Mayfield / December 19, 2017 / 0 Comments

  Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. These days, trade show marketers and exhibitors have countless cutting-edge technologies at…

Read More

Tactical Tips to Maximize Your Trade Show Presence in 2018

By Renae Gonner / December 12, 2017 / 0 Comments

  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show…

Read More

B2B Marketing on Snapchat and Other Video Sharing Sites

By Renae Gonner / March 27, 2017 / 0 Comments

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.