Technology

5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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Are You Using Your AI to Target Properly?

By Elton Mayfield / November 6, 2018 / 0 Comments

Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular…

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The Marketing Potential on Amazon

By Renae Gonner / May 11, 2018 / 0 Comments

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical…

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Hands-Free Marketing is the Future

By Renae Gonner / March 27, 2018 / 0 Comments

  The majority of experts fully expect the future of marketing to be hands-free, following in the footsteps of mainstream hands-free consumer technology, a la Siri, and Alexa. As people become more used to communicating with their smart devices using hands-free techniques, especially voice, marketers are looking to turn the conversation around and start selling.…

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Technology Disrupts Marketing

By Renae Gonner / March 8, 2018 / 0 Comments

  There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media. The group of people who grew up on the tail end of…

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5 Best Practices for Choosing the Right Trade Show Technologies

By Renae Gonner / December 19, 2017 / 0 Comments

  Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. These days, trade show marketers and exhibitors have countless cutting-edge technologies at…

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Tactical Tips to Maximize Your Trade Show Presence in 2018

By Renae Gonner / December 12, 2017 / 0 Comments

  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show…

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B2B Marketing on Snapchat and Other Video Sharing Sites

By Renae Gonner / March 27, 2017 / 0 Comments

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of…

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Top 5 B2B Social Media Marketing Myths

By Renae Gonner / July 26, 2016 / 0 Comments

  Social networking is a large part of most people’s lives. But we don’t always know how to make it a part of our lives as B2B marketers. If you are not on social media or if you are not having strong results, you may have fallen prey to one of these common social media myths.…

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3 Tips for Using Video to Market Building Materials

By Renae Gonner / July 21, 2016 / 0 Comments

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…

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