Strategy

Content Marketing Strategies: Why Your Content May Not be Getting Traffic

By Renae Gonner / July 27, 2018 / 0 Comments

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

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3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

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Five Reasons to Rethink Your Call to Action

By Renae Gonner / May 9, 2018 / 0 Comments

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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New Marketing in the Age of Local

By Renae Gonner / May 1, 2018 / 0 Comments

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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3 Trade Show Booth Elements You Shouldn't Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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3 Ways to Get Your Public Relations Off to a Good Start

By Renae Gonner / April 3, 2018 / 0 Comments

  With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make…

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How to Dominate Mobile Marketing by Leveraging Engagement

By Renae Gonner / March 15, 2018 / 0 Comments

  Smartphones are now the number one way that consumers access the Internet. People are no longer making buying decisions sitting at home on a laptop – they are actively doing commerce within the scope of their daily activities. This new consumer requires a new type of marketing – you have to keep up with…

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Old B2B Marketing Tactics that Still Work Today

By Elton Mayfield / March 6, 2018 / 0 Comments

  The business landscape of 2018 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Here are some of the older B2B techniques that…

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Having Trouble Expanding Outside of Your Locale? Here's What to Do

By Elton Mayfield / February 15, 2018 / 0 Comments

  Having relatively easy access to the global audience is a terrible temptation. Many companies try to expand before they are ready or expand too quickly. However, there is simply too much business outside of the local area to ignore. Here are some tips to safely expand beyond your local reach, using technology and your…

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Deciding Which Trade Shows to Attend This Year

By Renae Gonner / February 1, 2018 / 0 Comments

  The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Your business is probably on a budget as well.…

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