Strategy

Convincing the C-Suite of Long-Term Marketing Plans

By Elton Mayfield / April 11, 2019 / 0 Comments

Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…

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red telephone with cable

Why Intent Marketing Beats All

By Elton Mayfield / March 27, 2019 / 0 Comments

As digital business moves forward, every business must find better ways to produce and analyze its marketing. Every so often, new buzzwords will come into the lexicon that seem to solve all the problems and inefficiencies that our profession is having. Most of the time, these buzzwords flutter out of style just as quickly as…

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Create a Unique Marketing Perspective in This Age of Digital Saturation

By Renae Gonner / March 19, 2019 / 0 Comments

Traditional marketers have been dealing with saturation for decades. Every billboard, sign post, park bench and empty wall has been taken, it seems! Even if you can get a spot, you don’t know how many people are simply tuning it out. Although the digital world technically never runs out of space, it can become saturated…

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Why is Predictive Marketing Important in 2019?

By Renae Gonner / March 7, 2019 / 0 Comments

Predictive marketing, or predictive analysis, is one of the critical concepts that you will use along the entirety of your customer lifecycle. With modern technology, you can literally see into the future of your customers to bring them more targeted ads and better promotions. What is Predictive Marketing? Predictive marketing can be defined as any…

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Content Marketing Strategies: Why Your Content May Not be Getting Traffic

By Renae Gonner / July 27, 2018 / 0 Comments

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

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3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

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Five Reasons to Rethink Your Call to Action

By Renae Gonner / May 9, 2018 / 0 Comments

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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New Marketing in the Age of Local

By Renae Gonner / May 1, 2018 / 0 Comments

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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3 Trade Show Booth Elements You Shouldn't Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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3 Ways to Get Your Public Relations Off to a Good Start

By Renae Gonner / April 3, 2018 / 0 Comments

  With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make…

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