3 Suggestions for New Grads Guest Contributor: Matt Hillman, Creative Director As I approach a quarter century working in the marketing & advertising field, I’ve begun exercising my hard-earned right to be a curmudgeon. And a recent article in AdWeek offered some interesting reflections on the latest batch of graduates headed out to “conquer”…Read More
4 Steps to Find and Develop “Freds” in Your Organization I recently wrote a blog post on Mark Sanborn’s book, The Fred Factor. While that post focused on explaining what a Fred is (long story short: a passionate employee who delivers an extraordinary customer/client experience) and how to identify one, this blog post will…Read More
Building Something with a Life Beyond You As part of a blog series, I’ve decided to complete three reviews of three separate books. The books are about topics like marketing, business, and leadership. My goal with this series is to draw out some teachable lessons for anyone attempting to grow—personally, professionally, or otherwise. In…Read More
Part One: 5 Building Products Marketing Lessons from IBS 2016 This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…Read More
Lip Service Ain’t Gonna Cut It Last week, my business partner wrote about the changes coming to the building products industry as more and more Millennials step into a new role as homebuyer. It’s important for building products marketers to plan and adapt their marketing accordingly, but it’s equally important to consider how Millennials will…Read More
Keep Your Eyes on Generational Shifts in Key Decision Makers I was recently asked to offer some insights for “2016 Trends in B-to-B Marketing,” an article in Marketing Daily. As you might expect from the title, they wanted to know what trends marketers should be planning for in the coming year, and they asked…Read More
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