Special Events

3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

Read More

4 Tips for Choosing the Right Space on the Trade Show Floor

By Elton Mayfield / May 15, 2018 / 0 Comments

When it comes to your trade show floors and appearance, you might be limited in the size and design of your booth by your budget. While this — along with choosing the right trade show to attend — is an important element of success, picking and choosing the right location and trade show booth flooring…

Read More

Attracting the Right Customers to Your Trade Show

By Elton Mayfield / April 26, 2018 / 0 Comments

  Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. But just acquiring space in a convention center is not enough to make sure that the right people are…

Read More

3 Trade Show Booth Elements You Shouldn’t Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

Read More

Live From New York: Marketing Takeaways

By Renae Gonner / November 15, 2016 / 0 Comments

Audiences Crave Experiences, Not Just Data   On a recent NYC trip, I found myself with a few free hours and couldn’t pass the chance to see the “Saturday Night Live” and “Tonight Show” studios and sound stages. I took a behind-the-scenes tour of NBC Studios for a glimpse of how sets are made, talent…

Read More

Trade shows: What’s the real ROI?

By Elton Mayfield / October 20, 2016 / 0 Comments

  On the way home from the Remodeling Show and Deck Expo earlier this month, I found myself wondering if trade shows still matter. Let’s face it: Trade shows are expensive. You build booths Create collateral Give away tchotchkes Travel Entertain clients But the trade show budget spreadsheet doesn’t tell the whole story. Trade shows…

Read More

Visiting New York on 9/11: A Note on Perspective

By Elton Mayfield / September 15, 2016 / 2 Comments

Don’t Lose Sight of What Really Matters I recently had the unique experience of traveling to New York City for a Business Marketing Association (BMA) meeting that coincided with the 15th anniversary of 9/11. Consequently, this year was a little different than past BMA meetings in that my trip was an opportunity not only to…

Read More

Take Your B2B Offense Up A Notch

By Elton Mayfield / July 8, 2016 / 0 Comments

How to Create Effective Presentations and Repurpose Content   I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was that made the Royals such a relentless team. Although it may be better known for its…

Read More

When Selling Building Products, Opt for Simple

By Elton Mayfield / April 21, 2016 / 0 Comments

Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…

Read More

SMX West Recap

By Renae Gonner / March 22, 2016 / 0 Comments

Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.