Social Media

5 Scalable Demand Generation Activities that Drive Results

When considering your budget for demand generation each year, it’s important to take a look to see which activities are giving you the best ROI. Results can vary from activity to activity, but if you determine which activities perform the best, you can scale those going forward. Here is a list of demand generation tactics …

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Why You need Snapchat For Your B2B Internet Marketing Campaign

Snapchat has come a long way from its humble beginnings as a disappearing photo app nearly five years ago. Now with storytelling capabilities and interactive—often hilarious—filter options, according to Bloomberg, the quirky social media platform has recently seen tremendous user growth (they now have more users than Twitter) with 150 million active daily users. While …

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Effective Marketing Content: What Is Emotional Marketing?

As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional …

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Why is Stories Helping Facebook Ad Revenue Rise?

Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes …

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A Beginner’s Guide to Content Marketing and Social Media Platforms

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you …

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8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add …

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How Will AI Affect Marketing in 2019?

One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect …

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Why You Need Snapchat In Your B2B Marketing Pocket

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage …

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