As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…Read More
One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect…Read More
Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage…Read More
There is a reason that brand influencer marketing spent $81 billion in 2016 and is expected to top $101 billion by 2020, according to a recent survey by PG Media and the Association of National Advertisers – because it works. Influencer marketing has become an integral part of the majority of B2C and B2B marketing…Read More
When’s the last time you took an objective look at your company’s business marketing strategy? Do you tend to rehash the same ideas every year when it comes time to create that strategy? It’s time to take a fresh look at this key advertising tool and make sure that it includes the following trends: 1.…Read More
Is your B2B strategy performing the way you expect it to? Is it giving you the results you want and need? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies…Read More
In the B2B world, mistakes can be fatal, as clients can often easily just seek out a new partnership and move on. While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. Some slip-ups in B2B alliances can prove incredibly costly in multiple ways.…Read More
In every type of marketing, you utilize your brand voice. However, many smaller startups struggle to find this voice. It can be a challenge, after all. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. If you’re still…Read More
On Monday, October 8, in a blog post written by Ben Smith, Google’s Vice President of engineering, the company announced it would be closing the Google+ platform to consumers in ten months. The announcement was posted after The Wall Street Journal reported that Google discovered a significant data breach of the platform in March of…Read More
You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on…Read More
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