Social Media

The State of B2B Content Marketing 2019

By Renae Gonner / June 20, 2019 / 0 Comments

According to Hubspot’s third The State of Content Marketing Survey 2019, there has been a lot of growth in the content marketing industry since their first survey in 2017. In 2017, “only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more…

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Why is Stories Helping Facebook Ad Revenue Rise?

By Elton Mayfield / May 21, 2019 / 0 Comments

Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes…

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A Beginner’s Guide to Content Marketing and Social Media Platforms

By Elton Mayfield / May 14, 2019 / 0 Comments

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you…

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8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

By Renae Gonner / April 18, 2019 / 0 Comments

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

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How Will AI Affect Marketing in 2019?

By Elton Mayfield / February 28, 2019 / 0 Comments

One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect…

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Why You Need Snapchat In Your B2B Marketing Pocket

By Elton Mayfield / January 30, 2019 / 0 Comments

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage…

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Harnessing Influencer Marketing For Your B2B Brand

By Elton Mayfield / January 15, 2019 / 0 Comments

There is a reason that brand influencer marketing spent $81 billion in 2016 and is expected to top $101 billion by 2020, according to a recent survey by PG Media and the Association of National Advertisers – because it works. Influencer marketing has become an integral part of the majority of B2C and B2B marketing…

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3 Digital Marketing Trends that Belong in Every Business’ Strategy

By Elton Mayfield / December 19, 2018 / 0 Comments

When’s the last time you took an objective look at your company’s business marketing strategy? Do you tend to rehash the same ideas every year when it comes time to create that strategy? It’s time to take a fresh look at this key advertising tool and make sure that it includes the following trends: 1.…

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How To Spice Up Your Social Media B2B Marketing

By Elton Mayfield / October 23, 2018 / 0 Comments

Is your B2B strategy performing the way you expect it to? Is it giving you the results you want and need? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies…

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5 Marketing Mistakes Your Team Can Avoid

By Elton Mayfield / October 18, 2018 / 0 Comments

In the B2B world, mistakes can be fatal, as clients can often easily just seek out a new partnership and move on. While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. Some slip-ups in B2B alliances can prove incredibly costly in multiple ways.…

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