How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off,…Read More
3 smart choices in a market of contextualized commerce. What is contextualized commerce, really? It is the act of placing a brand into a specific context, it’s also a buzz word that is making it’s way around the marketing circuit. Michela O’Connor Abrams, president and publisher of Dwell magazine stated, “We believe contextualized commerce is…Read More
More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been…Read More
3 Rules for Building Successful Product Demo People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition. Presenting key selling points while showing your product in action is invaluable to your prospects. If prospects are interested in the…Read More
Building Relationships that Grow
We show up for clients and, like you, put our experience to work.
We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.