Sales Promotion

Bring Your “A” Game When You Exhibit

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well. Remember: 67%…

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Is Your Brand Ready for the Big Show?

Although you have invested hours, days, or even weeks (not to mention your money) in planning your trade show booth, you have just seconds to engage potential customers and get them to remember your brand, products, and services. Ask yourself a few questions, as you get prepare: Are you ready? Have you put together a…

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What Trade Show Marketers Can Learn from Horror Movies (Part 3/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! When planning your trade show exhibit, it’s easy to fall victim to habits that would make any good horror movie scream queen proud. We’ve discussed in Parts 1 & 2 of this series a few other horror movie clichés that marketers commonly fall victim…

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What Trade Show Marketers Can Learn from Horror Movies (Part 2/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays…

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What Trade Show Marketers Can Learn from Horror Movies (Part 1/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! It seems like characters in horror movies are always making the same mistakes, inevitably getting themselves in worse situations than they were originally. As it turns out, they aren’t the only ones; trade show marketers, too, make the same mistakes when it comes to…

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The 5 Most Common Trade Show Mistakes (Part 2/2)

    And What You Can Do to Avoid Them In last week’s post, we discussed two important trade show mistakes to avoid. It’s common to overlook the significance of your trade show presence and how it can impact your business. But in today’s competitive markets, it’s vital that your trade show strategy makes a…

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The 5 Most Common Trade Show Mistakes (Part 1/2)

And What You Can Do to Avoid Them It doesn’t matter whether you have been working in event and trade show marketing for one year or 20 years, one thing always remains the same: You have five seconds or less to make an impression and get that reluctant attendee to stop in your space and…

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What the Pro Should Want From a Building Materials Manufacturer

Know the pro and separate yourself from the competition As a manufacturer of building products you provide solutions for the home owner that get delivered, installed, and most importantly sold by someone you don’t know. Oh sure, you ‘know’ who the builder or remodelers are. You read the trade publications, you go to conferences, you…

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MarCom Portals Meet Building Product Customers Needs

Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about…

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MarCom Portals Make Big Impact in Building Products Industry

Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…

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