Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you…Read More
Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. But just acquiring space in a convention center is not enough to make sure that the right people are…Read More
New Media Usage Surveys Provide Insights into the State of Marketing With all the marketing-related tips, tricks, and think pieces floating around the internet, it can be difficult to separate fact from fiction. Whether it’s in the realm of B2B, B2C, content marketing, or any other subset of marketing, you’re bound to find a few…Read More
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…Read More
Don’t Ditch Lead Generation—Do Lead Generation Better As B2B marketers, how do we quantify the results of our work? How do we prove the effectiveness? The ROI. That’s the constant challenge we face, especially when it comes to the building industry, where we have to be that much smarter. The numbers prove it: 32% of…Read More
Building Products Marketers Should Remember Direct Mail As B2B building products marketers, it’s hard to resist the allure of the new and shiny. After all, it’s our job to push the envelope, develop new and exciting creative, and experiment with marketing tactics that drive results. But it’s also our job to use tried and…Read More
Sales and Strategy Go Hand In Hand What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because…Read More
Drive Sales Promotion Results by Marketing to Your Sales Team Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor does it hinge on the theme. It’s not only about the bells and whistles. It’s not even only…Read More
Then It’s Time to Focus on the Complete View Companies are jumping on the content marketing bandwagon. In theory, that means that more people than ever are consuming content to educate themselves. The problem is that the content is homogenized, and rarely adapted based on the audience. Many companies are still talking to all…Read More
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