Results

Is Data Science the Key to Marketing?

By Renae Gonner / May 22, 2018 / 0 Comments

Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago.…

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Measure Value, Not Activity

By Renae Gonner / August 30, 2016 / 0 Comments

Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more…

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Concoct the Perfect Recipe for B2B Personalization

By Elton Mayfield / June 21, 2016 / 0 Comments

B2B Buyers Seek Personalization Efforts   It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized content is more effective. So then why is there a lack of personalization within B2B marketing? This is something that those in highly personal…

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Separating Media Usage Fact from Fiction

By Renae Gonner / June 8, 2016 / 0 Comments

New Media Usage Surveys Provide Insights into the State of Marketing   With all the marketing-related tips, tricks, and think pieces floating around the internet, it can be difficult to separate fact from fiction. Whether it’s in the realm of B2B, B2C, content marketing, or any other subset of marketing, you’re bound to find a few…

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Content Marketing & SEM: Stats Any B2B CMO Should See

By Renae Gonner / May 5, 2016 / 0 Comments

Why Content Marketing Should Be Part of Your Digital Strategy   Content marketing. Heard of it? If not, you probably haven’t been reading much Navigate-the-Channel. We’ve spoken a lot about how content is an incredibly effective B2B strategy to provide more information to customers at the early stages of their buyer’s journey, establish companies’ trust…

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Lead Attribution & the Customer Journey (Part 1)

By Renae Gonner / May 2, 2016 / 0 Comments

Use the Data Available to You to See the Whole Picture Guest Contributor: Corey Morris, Digital Marketing Director Lead attribution and the customer journey. Yes, these are two of the most commonly used buzzwords in digital marketing right now. This is not a lazy blog post to latch onto what others are saying and to give…

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Don’t Let Words Overpower the Message

By Renae Gonner / January 21, 2016 / 0 Comments

Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board…

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7 Tips for Effectively Communicating Marketing Results

By Renae Gonner / January 19, 2016 / 0 Comments

  How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a few C-Suite level contacts by one of my clients. I was extremely excited and wanted to give the best and most detailed…

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