NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to the Millenial generation which is a term used to describe those born between 1980 and 2000. Also known as “Generation Y”, Millennials are…Read More
Asking Your Company ‘Why Do We do This?’ Recently we heard Eduardo Conrado, the SVP and CMO of Motorola Solutions, talk about the process their company went through as they split Motorola into two companies; the B2C mobile company (Mobility) and the B2B organization (Solutions) Conrado helps to lead. The decision to focus on Purpose…Read More
What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International Business Marketing Association Conference in Chicago early this month. One keynote speaker was Fred Reichheld with Bain & Company and the author of “ The Ultimate Question 2.0.” The book title refers…Read More
A Building Product Marketers’ Guide to PowerPoint, Keynote, and Prezi [This is the first in a series of posts by guest-blogger Matt Hillman, ER Marketing’s creative director.] In the nonstop effort to organize our thoughts and get noticed during sales calls or pitch meetings, we have all turned to at least one of them: presentation…Read More
How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off,…Read More
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