Research

Making Customer Surveys Great Again

By Renae Gonner / July 17, 2018 / 0 Comments

Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make…

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The Housing Economy Experiences Gradual Growth

By Renae Gonner / August 2, 2016 / 0 Comments

Harvard’s Joint Center for Housing Study Releases Important Data   With numerous housing reports coming out each month, many have debated what these new economic performance measurements will mean for the future of housing rates and for the building industry. According to Harvard’s The State of the Nation’s Housing 2016 report, new home sales are…

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SMX West Recap

By Renae Gonner / March 22, 2016 / 0 Comments

Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with…

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Learn Something New from These B2B Marketing Accounts

By Renae Gonner / March 15, 2016 / 0 Comments

Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook,…

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Don’t Let Words Overpower the Message

By Renae Gonner / January 21, 2016 / 0 Comments

Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board…

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7 Tips for Effectively Communicating Marketing Results

By Renae Gonner / January 19, 2016 / 0 Comments

  How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a few C-Suite level contacts by one of my clients. I was extremely excited and wanted to give the best and most detailed…

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10 Trade Show Tips That Speak for Themselves

By Renae Gonner / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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The Times, They Are A-Changin’

By Renae Gonner / December 1, 2015 / 0 Comments

Keep Your Eyes on Generational Shifts in Key Decision Makers   I was recently asked to offer some insights for “2016 Trends in B-to-B Marketing,” an article in Marketing Daily. As you might expect from the title, they wanted to know what trends marketers should be planning for in the coming year, and they asked…

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Renovation ROI = Marketing ROI

By Renae Gonner / June 10, 2015 / 0 Comments

The top home renovation values for marketers to capitalize on in 2015. As building products marketers, it’s easy to get swept up in the features and benefits—or even just the aesthetics—of a new product. Beauty shots, clever copy and more all combine together to market a new product. But it’s important to remember the financial…

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Start Marketing Today for Tomorrow’s B2B Buyers

By Renae Gonner / April 17, 2015 / 0 Comments

(Because They’re Today’s B2B Buyers) If you think the day when Millennials (born 1980-1993) begin making B2B purchasing decisions is far off, I have news for you: it’s already here. Not only are they making important B2B decisions, but they have strong preferences about what type of information is most useful to them when making…

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