Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make…Read More
Harvard’s Joint Center for Housing Study Releases Important Data With numerous housing reports coming out each month, many have debated what these new economic performance measurements will mean for the future of housing rates and for the building industry. According to Harvard’s The State of the Nation’s Housing 2016 report, new home sales are…Read More
Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with…Read More
How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a few C-Suite level contacts by one of my clients. I was extremely excited and wanted to give the best and most detailed…Read More
Keep Your Eyes on Generational Shifts in Key Decision Makers I was recently asked to offer some insights for “2016 Trends in B-to-B Marketing,” an article in Marketing Daily. As you might expect from the title, they wanted to know what trends marketers should be planning for in the coming year, and they asked…Read More
The top home renovation values for marketers to capitalize on in 2015. As building products marketers, it’s easy to get swept up in the features and benefits—or even just the aesthetics—of a new product. Beauty shots, clever copy and more all combine together to market a new product. But it’s important to remember the financial…Read More
(Because They’re Today’s B2B Buyers) If you think the day when Millennials (born 1980-1993) begin making B2B purchasing decisions is far off, I have news for you: it’s already here. Not only are they making important B2B decisions, but they have strong preferences about what type of information is most useful to them when…Read More
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