Remodelers

Colors That Will Guide the Building Products Industry in 2015

The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in…

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10 Steps to Enable Your Building Products Event Experience (Part 2)

  Put a Name to Your Face With Well-Planned Trade Show Events Not everyone is good with names, but most people can easily recall a face. That’s why events and tradeshows are such an excellent way to grow your audience and customer-base. With noteworthy information, exciting content, and a unique experience, you can make sure…

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Is your building product marketing ready for the R & R market?

How to support the R & R market The professional contractor, especially in the R & R market, is the final person who can decide, or strongly influence, what products a homeowner uses. Many times the homeowner knows what they want done, but not how or with what product. This is a powerful position for…

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Pinterest: 10 Building Product Companies You Should Follow, Part II

5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great example of running a successful Pinterest account. 6. Fiberon Pinterest: http://pinterest.com/fiberondecking/ As a manufacturer of composite decking, deck railing, and fencing…

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Buyer Personas in the Building Products Industry

Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are. Buyer personas are representations of customers that are used to better understand why they purchase what they do. As building product…

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Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of…

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Houzz: A New Social Media Platform for Building Product Marketers

Houzz.com is a new building and design platform that offers users ideas for their home Have you heard of Houzz.com? It is a new online platform that connects architects, designers, builders, and contractors with homeowners around the world who want to build or update their home. The platform is a mash-up of Angie’s List (reviews)…

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The Baby Boomer Opportunity: What Building Product Marketers Can Do

NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to the Millenial generation which is a term used to describe those born between 1980 and 2000. Also known as “Generation Y”, Millennials are…

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The Housing Trend—Where Does Your Market Stand?

Every month, we get the new housing stats. Stats about everything: starts, permits, vacancies, ownership levels, mortgage rates, foreclosures, and of course, inventory levels. It seems there’s an entire segment of the industry, and especially the government, responsible for reporting all these statistics.  And those are the factual statistics. Just as often we hear ‘experts’…

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As the Tech Revolution Continues in the Building Products Industry, Don't Forget…

Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole, we’ve truly seen some revolutions in the past 20 (and even last 10) years in technology. You might be reading this on an iPad at home, or on…

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