Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…Read More
New Customers, New Expectations Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique…Read More
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…Read More
Now More Than Ever, Marketing Still Matters to the Bottom Line Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and…Read More
Why That Question Might Be More Complicated Than You Think As anyone who works in building products can attest, this is not an industry for the weak of heart. The last few years have required everyone—from the manufacturers to the distributors to the dealers to the pros—to weather a lot of ups and downs.…Read More
The top home renovation values for marketers to capitalize on in 2015. As building products marketers, it’s easy to get swept up in the features and benefits—or even just the aesthetics—of a new product. Beauty shots, clever copy and more all combine together to market a new product. But it’s important to remember the financial…Read More
…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the building industry, design, and more. As the economy bounces back and a new generation of homeowners enters the market (and others…Read More
Building Relationships that Grow
We show up for clients and, like you, put our experience to work.
We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.