Remodelers

It Works If You Work It

By Renae Gonner / February 17, 2016 / 0 Comments

3 Reasons Networking in the Building Products Industry Helps You and Your Business Guest Contributor: Lexi Copeland, Account Coordinator After moving from western Kansas (shout-out to Hays, America) to Kansas City more than two years ago, I initially felt like a very little fish in a very big pond. Starting off my career, I wasn’t sure…

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IBS 2016: Innovation Starts at the End of the Channel

By Renae Gonner / February 4, 2016 / 0 Comments

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an…

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10 IBS Insights You Need to Know (Part 2/2)

By Renae Gonner / January 28, 2016 / 0 Comments

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

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What Building Products Marketers Need to Know About Millennials (Part 1/2)

By Renae Gonner / January 7, 2016 / 0 Comments

New Customers, New Expectations   Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique…

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10 Trade Show Tips That Speak for Themselves

By Elton Mayfield / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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6 of My Favorite Building Products Manufacturer Apps

By Renae Gonner / December 10, 2015 / 0 Comments

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…

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Palate Cleanser: Why Building Products Marketing Matters

By Renae Gonner / November 24, 2015 / 0 Comments

Now More Than Ever, Marketing Still Matters to the Bottom Line   Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and…

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Is Housing Really Back?

By Renae Gonner / September 3, 2015 / 0 Comments

Why That Question Might Be More Complicated Than You Think   As anyone who works in building products can attest, this is not an industry for the weak of heart. The last few years have required everyone—from the manufacturers to the distributors to the dealers to the pros—to weather a lot of ups and downs.…

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Renovation ROI = Marketing ROI

By Renae Gonner / June 10, 2015 / 0 Comments

The top home renovation values for marketers to capitalize on in 2015. As building products marketers, it’s easy to get swept up in the features and benefits—or even just the aesthetics—of a new product. Beauty shots, clever copy and more all combine together to market a new product. But it’s important to remember the financial…

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The Next Big Trend for Building Products Marketing

By Renae Gonner / March 25, 2015 / 0 Comments

…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the building industry, design, and more. As the economy bounces back and a new generation of homeowners enters the market (and others…

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