Public Relations

Balancing Public Relations in the Age of New Media

It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps …

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Investing in Creative Marketing for a World of Automation

The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process …

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4 Marketing Strategies to Implement NOW for a Strong Start to 2019

It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head …

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4 PR Trends You Must Adopt in 2017

  Last year proved that public relations (PR) is more important than ever before in the nearly real-time existence of today. The combination of a controversial presidential race and several major stumbles by well-known corporations made 2016 a year that will go down in the history books. Throughout it all, there were nuggets of knowledge and information …

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The 4 Cs of Change Communications

Communicate Cost-Cutting Measures with Care Guest Contributor: Kate O’Neil Rauber, Vice President of Public Relations It was a record year for mergers and acquisitions in 2015, and 2016 is expected to follow suit. Experts also say certain industries will be more susceptible to layoffs, including tech and oil. Whether companies are thinning teams to avoid M&A …

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