E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you. With all of the erudite articles on e-commerce,…Read More
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…Read More
Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018. 1 . National Hardware Show Held each…Read More
Guest Contributor: Matt Hillman, Creative Director Google the term “fails” and you net more than 350 million results—everything from proposals gone wrong to typos on billboards. Narrow it to “brand fails” and that number drops to just under 90 million. Expand the search to “b2b brand fails” and it falls to 325,000. So what…Read More
Lessons Learned from the 2016 ISC West Show As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…Read More
Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…Read More
Part One: 5 Building Products Marketing Lessons from IBS 2016 This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…Read More
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