And What You Can Do to Avoid Them It doesn’t matter whether you have been working in event and trade show marketing for one year or 20 years, one thing always remains the same: You have five seconds or less to make an impression and get that reluctant attendee to stop in your space and…Read More
The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in…Read More
Put a Name to Your Face With Well-Planned Trade Show Events Not everyone is good with names, but most people can easily recall a face. That’s why events and tradeshows are such an excellent way to grow your audience and customer-base. With noteworthy information, exciting content, and a unique experience, you can make sure…Read More
A Building Product Marketers’ Guide to PowerPoint, Keynote, and Prezi [This is the first in a series of posts by guest-blogger Matt Hillman, ER Marketing’s creative director.] In the nonstop effort to organize our thoughts and get noticed during sales calls or pitch meetings, we have all turned to at least one of them: presentation…Read More
How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off,…Read More
3 smart choices in a market of contextualized commerce. What is contextualized commerce, really? It is the act of placing a brand into a specific context, it’s also a buzz word that is making it’s way around the marketing circuit. Michela O’Connor Abrams, president and publisher of Dwell magazine stated, “We believe contextualized commerce is…Read More
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