Product Launches

The Customer Journey: The Future of B2B Marketing?

It’s Not Just a Buzzword—It’s a Requirement When examining the future of B2B marketing, it’s impossible not to think about the impact of the customer journey on marketing strategy. It’s not just B2C companies that are making it a priority; it’s a frequent discussion with B2B clients I deal with every day. A recent whitepaper …

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Bring Your “A” Game When You Exhibit

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well. Remember: 67% …

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What Trade Show Marketers Can Learn from Horror Movies (Part 3/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! When planning your trade show exhibit, it’s easy to fall victim to habits that would make any good horror movie scream queen proud. We’ve discussed in Parts 1 & 2 of this series a few other horror movie clichés that marketers commonly fall victim …

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What Trade Show Marketers Can Learn from Horror Movies (Part 2/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays …

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What Trade Show Marketers Can Learn from Horror Movies (Part 1/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! It seems like characters in horror movies are always making the same mistakes, inevitably getting themselves in worse situations than they were originally. As it turns out, they aren’t the only ones; trade show marketers, too, make the same mistakes when it comes to …

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