Product Launches

The Customer Journey: The Future of B2B Marketing?

It’s Not Just a Buzzword—It’s a Requirement When examining the future of B2B marketing, it’s impossible not to think about the impact of the customer journey on marketing strategy. It’s not just B2C companies that are making it a priority; it’s a frequent discussion with B2B clients I deal with every day. A recent whitepaper…

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Mobile App Development Process: Part Two

In part one, we walked you through the beginning stages of mobile application development. Now, in the final stretch, the process will come to a successful end. The Pretty Picture: These are the skins for the mobile apps. At this stage, develop a high-resolution version of the designs from wireframes. Lucid Chart is another tool…

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Mobile App Development Process: Part One

Launching a mobile application is becoming easier with the development of online tools. This is an overview of things to consider when launching a mobile app. Goals and Research: Before you start designing and coding, you need to understand the purpose and mission of your new mobile app.  What is the problem your app is…

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5 Things To Do for Your Post Show Wrap-Up

The months of planning for your biggest trade show of the year are behind you. You have nursed your sore feet and turned in your expenses from the big show. Now comes the real work of closing business, nurturing leads and following up with those leads. Having a key post show plan is as important…

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Bring Your “A” Game When You Exhibit

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well. Remember: 67%…

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Is Your Brand Ready for the Big Show?

Although you have invested hours, days, or even weeks (not to mention your money) in planning your trade show booth, you have just seconds to engage potential customers and get them to remember your brand, products, and services. Ask yourself a few questions, as you get prepare: Are you ready? Have you put together a…

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What Trade Show Marketers Can Learn from Horror Movies (Part 3/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! When planning your trade show exhibit, it’s easy to fall victim to habits that would make any good horror movie scream queen proud. We’ve discussed in Parts 1 & 2 of this series a few other horror movie clichés that marketers commonly fall victim…

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What Trade Show Marketers Can Learn from Horror Movies (Part 2/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays…

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What Trade Show Marketers Can Learn from Horror Movies (Part 1/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! It seems like characters in horror movies are always making the same mistakes, inevitably getting themselves in worse situations than they were originally. As it turns out, they aren’t the only ones; trade show marketers, too, make the same mistakes when it comes to…

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The 5 Most Common Trade Show Mistakes (Part 2/2)

    And What You Can Do to Avoid Them In last week’s post, we discussed two important trade show mistakes to avoid. It’s common to overlook the significance of your trade show presence and how it can impact your business. But in today’s competitive markets, it’s vital that your trade show strategy makes a…

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