Product Launches

6 Trade Shows Building Products Manufactures Must Attend

By Elton Mayfield / May 4, 2017 / 1 Comment

Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018.    1 . National Hardware Show Held each…

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When Selling Building Products, Opt for Simple

By Elton Mayfield / April 21, 2016 / 0 Comments

Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…

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Lessons From The Builders' Show

By Renae Gonner / February 18, 2016 / 0 Comments

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at…

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6 Trade Show Marketing Do’s & Don’ts

By Elton Mayfield / February 11, 2016 / 0 Comments

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. (Don’t believe me? My business partner and I have only been blogging about it here, here, here, here, and oh yeah, here.) There is perhaps no more important trade show for building products marketers than the International…

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IBS 2016: Innovation Starts at the End of the Channel

By Renae Gonner / February 4, 2016 / 0 Comments

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an…

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10 IBS Insights You Need to Know (Part 1/2)

By Elton Mayfield / January 27, 2016 / 0 Comments

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

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10 Trade Show Tips That Speak for Themselves

By Elton Mayfield / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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Say It With a Whisper

By Renae Gonner / December 17, 2015 / 0 Comments

What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…

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Building Products Marketers Need Sales to Survive

By Renae Gonner / September 15, 2015 / 0 Comments

Sales and Strategy Go Hand In Hand   What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because…

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Is Your Sales Promotion Failing? Or Are You Just Failing Your Sales Team?

By Renae Gonner / July 31, 2015 / 0 Comments

Drive Sales Promotion Results by Marketing to Your Sales Team   Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor does it hinge on the theme. It’s not only about the bells and whistles. It’s not even only…

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