Personalization

Creating More Effective Cold Email Campaigns

While many approaches to generating appointments or making new connections with your customers (or future customers) have changed over the years, the cold email is still an effective way to reach your target audience. Here are a few cold call email tips to help you create a marketing strategy to scale your campaign and boost…

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5 Emerging Marketing Channels for B2B in 2019

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…

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8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

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The Customer Persona – A Checklist for Creation

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. Depending on what you’ve read, the concept may be a little overwhelming. Don’t stress; the process doesn’t have to be…

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5 Secrets to Successful B2B Content Marketing

Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for…

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New Marketing in the Age of Local

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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How to Really Build Your B2B Sales Rapport

  As our world becomes more trapped in technology, you can bet that your big customers will expect more personalization than ever. This is just how customers work – in the absence of huge technological divides, buyers often choose business partners over customer service issues. Here are the best and most creative ways to really…

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Swim Against the Tide

Avoid the Trendy Inbound-Only Approach   Although inbound marketing has become quite the buzzword recently, B2B marketers need to strengthen their outbound marketing efforts for lead generation as well. Inbound marketing can be a great tool for short term results, but the only way your organization can generate successful leads is if you have a…

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Concoct the Perfect Recipe for B2B Personalization

B2B Buyers Seek Personalization Efforts   It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized content is more effective. So then why is there a lack of personalization within B2B marketing? This is something that those in highly personal…

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