Outdoor Living

10 IBS Insights You Need to Know (Part 2/2)

By Renae Gonner / January 28, 2016 / 0 Comments

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

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Say It With a Whisper

By Renae Gonner / December 17, 2015 / 0 Comments

What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…

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2015’s Top 5 Building Product Dealers and Lumberyards to Follow on Pinterest

By Renae Gonner / October 8, 2015 / 0 Comments

Stick a Pin in These Ones—You’ll Want to Come Back to Them Later   Just as social media has taken the B2C world by storm, it is already impacting the B2B world—especially in building products marketing, which offers countless content possibilities such as home renovation, inspiration pictures, DIY information, and more. In previous posts (here…

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The Next Big Trend for Building Products Marketing

By Renae Gonner / March 25, 2015 / 0 Comments

…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the building industry, design, and more. As the economy bounces back and a new generation of homeowners enters the market (and others…

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