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Email Still Tops In B2B Content Marketing: Study

By Elton Mayfield / October 11, 2018 / 0 Comments

Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so with educational content, and 61% with in-person events. On another front, 74% utilize sales team…

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What is the biggest mistake in LinkedIn marketing?

By Elton Mayfield / October 11, 2018 / 0 Comments

The biggest mistake that most people make when trying to improve their social media presence is to create a post, hit send, and then….log off. Why would anyone interact with you when you haven’t interacted with anyone else? Brands and individuals who are looking to grow their engagement from social media channels need to understand…

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Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

By Elton Mayfield / October 8, 2018 / 0 Comments

Click here to view original web page at www.marketingprofs.com Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? To find out, Mission Control Marketing surveyed 500 decision-makers at large and midsize companies who are responsible for B2B purchases. Some of the results were segmented into four buyer groups:…

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September’s Top 10 B2B Stories

September’s Top 10 B2B Stories

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at www.chiefmarketer.com Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018. Direct Mail is About Data, Not Being Pretty “If you’re getting started in direct mail, the most important thing is to learn before you leap,” says…

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5 Smart Ways to Capture B2B Customer Data

5 Smart Ways to Capture B2B Customer Data

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at www.martechadvisor.com An integral part of customer data management is learning how to get customer data. Read on for 5 actionable data collection tactics. Getting to know more about an organization’s customers is the key pursuit of every marketing department. Marketers have consistently been coming up with innovative…

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B2B content needs 'room to breathe'

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at www.warc.com B2B content marketing needs to make the most of owned media and be given “time to breathe”, according to a prominent practitioner of the art. Sade Laja, editor-in-chief of Booking.com’s digital B2B publication, Click, addressed this topic at the recent Digital Marketing World Forum in Amsterdam.…

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Adobe Making Big Moves In The Martech Industry

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at seekingalpha.com Summary Over the past few years, Adobe has been building up its martech arsenal with significant acquisitions. The Marketo acquisition is expected to add to Adobe’s marketing-technology capabilities and will help expand its B2B platform while improving its customer experience. Adobe’s acquisitions are turning it into…

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7 Compelling Reasons Your Firm Should Be Blogging

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at www.business2community.com Today, anyone with valuable, relevant content can attract an audience online. Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content…

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5 Innovation Trends of 2018 That Will Disrupt the Corporate Landscape in 2019

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at www.business2community.com 2018 has very much been a year of “epic partnerships”. The Avengers teamed up with the squad from Guardians of the Galaxy to Things have been no less epic face down Thanos. Prince Harry finally tied the knot with Meghan Markle. Even North and South Korea…

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A Marketing Mid-Year Report: Four Trends That Will Shape B2B Engagement In The Second Half Of 2018

By Elton Mayfield / September 28, 2018 / 0 Comments

Click here to view original web page at www.forbes.com Shutterstock Summer brings with it several rites of passage: warmer weather, extended daylight — time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer feedback and decide which activities are worth continuing — perhaps ramping up — and…

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