The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019. Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become…Read More
The year 2018 has gone by, but many B2B marketers and business owners will agree that content marketing is still the primary driving force of the digital marketing landscape. Its unmatched effectiveness and considerable returns on investment it delivers are the reason why it is still a go-to marketing strategy for most businesses, including those…Read More
Facebook organic reach and engagement has taken a significant hit in recent times. That’s not great news for brands looking to use the platform to generate business, but reminding yourself of some basic engagement “hacks” can be a good way to increase your Facebook traction with the fans you already have. This is important, because…Read More
There are many ways to drive sales growth — from planning and sales-skills training to sales enablement and operations. With numerous options, it’s hard to know which strategies are likely to have the greatest impact on your specific business’ success. Each sales organization is unique. My company, RAIN Group, looks for commonalities and trends that business owners can…Read More
Google has provided an inside look into how it approaches SEO for its own properties. Sean O’Keefe from Google says staying on top of the latest updates is no different for Google’s internal teams than it is for other site owners. Google owns 7,000 websites that are managed by hundreds of product and marketing teams.…Read More
I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to Moz’s Local Search Ranking Factors Survey , proper Google My Business category associations are the #3 search ranking factor for local packs. It has been one of the top ranking…Read More
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts.…Read More
Search practitioners too often get caught up in the day-to-day optimization and don’t pay enough attention to the bigger picture. Keyword sweeps, bid/budget tweaks, and ad/audience refreshes can chew up the calendar, resulting in less time auditing the big questions that connect back to overall business objectives. If you only evaluate strategy when performance tanks,…Read More
Over the past decade, many B2B marketers have struggled to adapt to digital transformation, changes in consumer expectations, and mobile-first mind-sets. These factors have also significantly impacted the sales cycle. Whereas B2C brands focus on engaging individual consumers, B2B companies must engage multiple stakeholders within an organization—from C-level management to user-level personnel—throughout a lengthy sales…Read More
This is the time of year brands start planning for 2019 . They look at their resources and budget, review previous key performance indicators and research popular trends to wrap into their next strategy. As you evaluate your plan for the coming year, it’s important to make room for content marketing. Why You Need Content…Read More
Building Relationships that Grow
We show up for clients and, like you, put our experience to work.
We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.