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Marketers are Shifting Advertising Budgets to LinkedIn

By Elton Mayfield / February 11, 2019 / 0 Comments

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. Around 47% plan to keep their LinkedIn ad budgets the same and 11% said they would…

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B2B Marketing Is Changing, And You Can No Longer Afford To Be Boring

By Elton Mayfield / February 6, 2019 / 0 Comments

I’ll just say it: Consumer branding gets all the glory. Most winners of the Cannes Lions and other marketing and advertising awards are brands that sell to consumers. While business to business (B2B) branding has a reputation for being boring, more companies are taking creative cues from business to consumer branding (B2C). The fact is,…

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How Social Media Increases Brand Awareness

By Elton Mayfield / February 6, 2019 / 0 Comments

It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It just makes sense. According to a study by Hootsuite, the number of people…

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Basic Trade Show Booth Etiquette Rules for Staff

By Elton Mayfield / February 4, 2019 / 0 Comments

Whether your company is planning for a mere 10′ by 10′ booth or a large 40′ by 50′ trade show exhibit space, training the staff who will be manning the booth during the show itself is of the utmost importance. Unfortunately for most trade show exhibitors, staff training tends to be overlooked in favor of other…

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3 Ways To Use Social Media to Grow Your Blog

By Elton Mayfield / February 4, 2019 / 0 Comments

When you have a blog you’re proud of that you believe is full of quality content, of course you’ll want to share that value with the world. Seeing content you worked hard on receiving positive engagement and shares motivates you to continue the process and keep your audience happy. If your blog is going to…

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Twitter for Business: Everything You Need to Know

By Elton Mayfield / February 4, 2019 / 0 Comments

From hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to Twitter. With the right marketing plan, businesses can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service. Twitter is a social media and online news platform where people communicate in…

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Why IBS Is So Valuable: The ROI from Attending IBS

By Elton Mayfield / January 30, 2019 / 0 Comments

“Is attending IBS really worth it?” That’s a question we know gets asked by many in the building industry. When deciding whether attending the 2019 NAHB International Builders’ Show® (IBS) is worth it, the first thing you (and your boss) probably look at is the expense. While the registration fee for IBS is not terribly…

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B2Bs Aren’t Spending Big on Digital Advertising (Yet)

By Elton Mayfield / January 30, 2019 / 0 Comments

Business-to-business (B2B) companies aren’t traditionally big spenders on digital ads. According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market. To get a better understanding of why the market still lacks maturity, as well as the various challenges B2B companies face, we spoke to several industry experts…

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5 Innovative Construction Marketing Strategies Worth Exploring

By Elton Mayfield / January 28, 2019 / 0 Comments

Although print ads, brochures and flyers are the dominant forms of construction marketing, there are a range of contemporary and effective strategies that are far less utilized. The strategies discussed in this article are not meant to replace traditional methods, but rather complement marketing tactics that are currently being used. Furthermore these strategies better prepare construction…

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The Most Critical Google Ads (AdWords) Trends of 2019

The Most Critical Google Ads (AdWords) Trends of 2019

By Elton Mayfield / January 24, 2019 / 0 Comments

The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019. Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become…

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