Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. Around 47% plan to keep their LinkedIn ad budgets the same and 11% said they would…Read More
I’ll just say it: Consumer branding gets all the glory. Most winners of the Cannes Lions and other marketing and advertising awards are brands that sell to consumers. While business to business (B2B) branding has a reputation for being boring, more companies are taking creative cues from business to consumer branding (B2C). The fact is,…Read More
It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It just makes sense. According to a study by Hootsuite, the number of people…Read More
Whether your company is planning for a mere 10′ by 10′ booth or a large 40′ by 50′ trade show exhibit space, training the staff who will be manning the booth during the show itself is of the utmost importance. Unfortunately for most trade show exhibitors, staff training tends to be overlooked in favor of other…Read More
When you have a blog you’re proud of that you believe is full of quality content, of course you’ll want to share that value with the world. Seeing content you worked hard on receiving positive engagement and shares motivates you to continue the process and keep your audience happy. If your blog is going to…Read More
From hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to Twitter. With the right marketing plan, businesses can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service. Twitter is a social media and online news platform where people communicate in…Read More
“Is attending IBS really worth it?” That’s a question we know gets asked by many in the building industry. When deciding whether attending the 2019 NAHB International Builders’ Show® (IBS) is worth it, the first thing you (and your boss) probably look at is the expense. While the registration fee for IBS is not terribly…Read More
Business-to-business (B2B) companies aren’t traditionally big spenders on digital ads. According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market. To get a better understanding of why the market still lacks maturity, as well as the various challenges B2B companies face, we spoke to several industry experts…Read More
Although print ads, brochures and flyers are the dominant forms of construction marketing, there are a range of contemporary and effective strategies that are far less utilized. The strategies discussed in this article are not meant to replace traditional methods, but rather complement marketing tactics that are currently being used. Furthermore these strategies better prepare construction…Read More
The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019. Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become…Read More
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