Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to target LinkedIn users based on…Read More
Ever get excited about an idea, but when you start searching online for further information you’re taken to mountains of boring, insufficient, copycat content? Why is that? In B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report by Content Marketing Institute and MarketingProfs, merely 38% of respondents’ organizations reported having a documented content marketing strategy. Among…Read More
Last week we saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But…Read More
In the realm of SEO, as Bill Hunt once put it so well, you have to get the basics right before you even begin to think about innovating. A foundation allows you to put your best foot forward. If you try to build or add on to your house with a weak foundation, you’re only setting yourself up for…Read More
Link building. What is it good for? Absolutely everything. But, seriously. Generating high-quality links to your website is not only valuable to build authority, it also helps: Drive referral traffic. Increase brand visibility. Reach new audiences. While the many benefits of link building are clear, SEO professionals are challenged to select the tactics that will have…Read More
Google call-only ads are getting the expanded text ad treatment. What’s changing. The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters. The other change is that name of the business will move to the description line. (See “House…Read More
Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small snippet…Read More
OnlineWhitepapers.com (OWP) has announced the release of its new mobile app following a very successful preview at the 2018 Content Marketing World conference. The app gives users the ability to search and research over 1,000 B2B technology-related whitepapers and 800 videos right at their fingertips. They can stay informed by reading trending and emerging topics…Read More
For digital marketing and website teams, the inability to take data-driven marketing action soon enough is a frequent barrier toward online success. Today, we face a variety of challenges, such as: An overwhelming volume of data. A tendency to over analyze data. Stagnating websites. Content creation that fails to deliver any results. Businesses should maximize…Read More
Despite its popularity, Trader Joe’s does no traditional marketing and doesn’t discuss internal issues with the media. Those seeking details about the inner workings of the company, however, can tune into its podcast. “Inside Trader Joe’s” shares information such as how often it turns around its products, and how it decides which food items go…Read More
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