One of the most annoying aspects of Facebook is the red dot – the little prompt which alerts you to a new message, a new group update, a new video in Facebook Watch (which you likely have no actual interest in). Facebook has been using the compulsion of the red dot to foster engagement for…Read More
Twitter users can no longer tag their precise location in tweets, a feature that has been available for roughly 10 years. The company announced it is removing support for precise geotagging because it’s not being used very much. “Most people don’t tag their precise location in Tweets, so we’re removing this ability to simplify your…Read More
If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how…Read More
We all know that you need a mobile-friendly website, that mobile is where attention is increasingly focused, and that you need to be factoring mobile presentation into all aspects of your digital marketing efforts. But this new report from Pew Research highlights some additional considerations of note. Based on feedback from over 1,500 US adults,…Read More
The love for sports is global, but the ability that the National Basketball Association has shown in growing into such a global force cannot be attributed solely to the fact that people love the sport. It has a lot more to do with some serious marketing brilliance on the part of the NBA. The NFL…Read More
According to Facebook, in the modern, connected era, the ways in which people connect and interact has changed – and not just from a technology standpoint. As per Facebook’s latest ‘Moments that Bring People Closer Together‘ report, people are now engaging around different events and celebrations, and that shift is important for marketers to note:…Read More
There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities of the year and what their barriers to success are, and…Read More
Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red Website Design share ten essential on-page SEO factors you should concentrate on in this infographic. Here’s a quick summary of what’s covered: E-A-T Title Tag Meta Description Headlines…Read More
In my work as a marketing strategist for contractors and the trades, I have met with countless business owners struggling to grow sales. Some were larger companies with elaborate websites, and some had simple websites. But regardless of size, they all faced the same problem: Their websites were not generating leads. In talking to those…Read More
Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score. A good sales funnel includes other means of contact, up to and including phone calls. How do you know where those calls come from? Asking your sales team to…Read More
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