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Facebook Releases New Guide on Reaching Your Audience at Key Moments

According to Facebook, in the modern, connected era, the ways in which people connect and interact has changed – and not just from a technology standpoint. As per Facebook’s latest ‘Moments that Bring People Closer Together‘ report, people are now engaging around different events and celebrations, and that shift is important for marketers to note: …

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The Future Of Digital Marketing In B2B Lies In These Three Ideas

There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities of the year and what their barriers to success are, and …

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10 Essential On-Page SEO Factors for Google Success in 2020 and Beyond

Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red Website Design share ten essential on-page SEO factors you should concentrate on in this infographic. Here’s a quick summary of what’s covered: E-A-T Title Tag Meta Description Headlines …

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5 Metrics Which Prove Your Content Marketing Efforts are Failing (and How to Revive Them)

The first step in measuring your content marketing performance is to ensure that you’re looking at the right metrics. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they’re tracking are often not well-aligned with their overall goals. That makes it impossible to accurately determine your success or failure – you simply won’t be …

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