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Instagram is the “it” social media platform for 2019. There, I said it. With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. And it might just offer brands the biggest bang…
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The task of the marketer has, at its deepest level, remained constant over the years. The digital revolution has brought technology to the fore, but we are ultimately in the game of communication. Successful marketers understand the motivations of their audience and know how to persuade people into taking action. This is particularly true in…
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Social media teams – both marketing and customer service – often sit by themselves in organizations, likely because management doesn’t quite know what to do with them. But this is a mistake. Integrating with the core business ensures that the social media team is engaged with other business units to share and act upon customer…
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Bad news: Consumers might not be interested in spending their hard earned money on your products unless you engage with them. According to a CMI report, 71% of B2B companies say that the main focus of their content marketing efforts is generating engagement. Unlike B2C brands, many B2B brands struggle to generate quality engagement from…
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Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are now being held via social media, further contributing to WOM, as social…
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Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out. One defining element of interactive marketing is that…
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Holidays provide a great opportunity to switch up your social marketing strategy, and engage your audience with fresh and timely content. Valentine’s Day is a holiday rooted in romance, and consumers are more than happy to spend their money to show their affections. According to research from the National Retailers Federation shoppers are set to…
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Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your people are doing a good job. Creating an “ultimate” blog SEO checklist doesn’t necessarily mean implementing all ranking factors at…
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You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.” 1. Be your content’s PR team The sheer amount…
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While Instagram’s longer-form video platform IGTV hasn’t taken off as they would have liked, it does provide another content option, and a consideration for your platform marketing strategy. At present, it’s likely not a priority for many brands – but that could also make it more beneficial, with less competition for attention, and more opportunity to stand out.…
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