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Instagram Marketing: Social Media Experts Share Top Tips

By Elton Mayfield / March 4, 2019 / 0 Comments

Instagram is the “it” social media platform for 2019. There, I said it. With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. And it might just offer brands the biggest bang…

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The Role of Psychology in SEO: Extended Symbiotic Intelligence

By Elton Mayfield / February 27, 2019 / 0 Comments

The task of the marketer has, at its deepest level, remained constant over the years. The digital revolution has brought technology to the fore, but we are ultimately in the game of communication. Successful marketers understand the motivations of their audience and know how to persuade people into taking action. This is particularly true in…

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How Integrating Social Media Into The Rest Of The Business Will Increase Revenue

How Integrating Social Media Into The Rest Of The Business Will Increase Revenue

By Elton Mayfield / February 27, 2019 / 0 Comments

Social media teams – both marketing and customer service – often sit by themselves in organizations, likely because management doesn’t quite know what to do with them. But this is a mistake. Integrating with the core business ensures that the social media team is engaged with other business units to share and act upon customer…

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How to Drive More Engagement to Your B2B Content

By Elton Mayfield / February 25, 2019 / 0 Comments

Bad news: Consumers might not be interested in spending their hard earned money on your products unless you engage with them. According to a CMI report, 71% of B2B companies say that the main focus of their content marketing efforts is generating engagement. Unlike B2C brands, many B2B brands struggle to generate quality engagement from…

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How Effectively Does Social Media Drive Word of Mouth (WOM)

By Elton Mayfield / February 22, 2019 / 0 Comments

Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are now being held via social media, further contributing to WOM, as social…

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How to Take Advantage of Interactive Marketing Right Now

By Elton Mayfield / February 22, 2019 / 0 Comments

Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out. One defining element of interactive marketing is that…

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3 Creative Valentine's Day Social Media Campaign Ideas

3 Creative Valentine’s Day Social Media Campaign Ideas

By Elton Mayfield / February 13, 2019 / 0 Comments

Holidays provide a great opportunity to switch up your social marketing strategy, and engage your audience with fresh and timely content. Valentine’s Day is a holiday rooted in romance, and consumers are more than happy to spend their money to show their affections. According to research from the National Retailers Federation shoppers are set to…

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The Ultimate Blog SEO Checklist

By Elton Mayfield / February 11, 2019 / 0 Comments

Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your people are doing a good job. Creating an “ultimate” blog SEO checklist doesn’t necessarily mean implementing all ranking factors at…

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5 Ways to Get More People to Your Content

By Elton Mayfield / February 11, 2019 / 0 Comments

You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.” 1. Be your content’s PR team The sheer amount…

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The Savvy Marketers’ Guide to IGTV

By Elton Mayfield / February 11, 2019 / 0 Comments

While Instagram’s longer-form video platform IGTV hasn’t taken off as they would have liked, it does provide another content option, and a consideration for your platform marketing strategy. At present, it’s likely not a priority for many brands – but that could also make it more beneficial, with less competition for attention, and more opportunity to stand out.…

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