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Google Publishes Core Algorithm Update Guidance

Google has published official guidance on Core Updates that goes beyond anything published before. The guidance covers four areas of content and recommends becoming acquainted with Google’s Quality Raters Guidelines to learn how to judge your own content. The guidance additionally mentioned that updates could affect Google Discover. Google’s Guidance on Core Algorithm Updates Google’s …

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4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts

The rising popularity of video content is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay. In fact, research from HubSpot indicates that more than half of consumers want to see more video content from the …

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How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a …

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Facebook’s Testing a New Option to Mute Notifications – and Remove Those Annoying Red Dots

One of the most annoying aspects of Facebook is the red dot – the little prompt which alerts you to a new message, a new group update, a new video in Facebook Watch (which you likely have no actual interest in). Facebook has been using the compulsion of the red dot to foster engagement for …

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Twitter Removes the Ability to Add Precise Location Tags to Tweets

Twitter users can no longer tag their precise location in tweets, a feature that has been available for roughly 10 years. The company announced it is removing support for precise geotagging because it’s not being used very much. “Most people don’t tag their precise location in Tweets, so we’re removing this ability to simplify your …

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New Research Underlines the Ongoing Mobile Usage Shift, Highlights Audience-Specific Considerations

We all know that you need a mobile-friendly website, that mobile is where attention is increasingly focused, and that you need to be factoring mobile presentation into all aspects of your digital marketing efforts. But this new report from Pew Research highlights some additional considerations of note. Based on feedback from over 1,500 US adults, …

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