Google has published official guidance on Core Updates that goes beyond anything published before. The guidance covers four areas of content and recommends becoming acquainted with Google’s Quality Raters Guidelines to learn how to judge your own content. The guidance additionally mentioned that updates could affect Google Discover. Google’s Guidance on Core Algorithm Updates Google’s …
There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so, so much more to so many people. One of the many results of Twitter …
Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads. Ads can be created in three steps: Select an objective – you can either increase web visits, app installs, or app visits. Enter your business website. Select your targeting. Then the ad is ready to publish. Snapchat …
The rising popularity of video content is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay. In fact, research from HubSpot indicates that more than half of consumers want to see more video content from the …
4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts Read More
In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks. This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings. But there is another type of link building …
Everything You Need to Know About Internal Link Building Read More
Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a …
How to Choose the Right Facebook Ad Objective for Your Goals Read More
One of the most annoying aspects of Facebook is the red dot – the little prompt which alerts you to a new message, a new group update, a new video in Facebook Watch (which you likely have no actual interest in). Facebook has been using the compulsion of the red dot to foster engagement for …
Facebook’s Testing a New Option to Mute Notifications – and Remove Those Annoying Red Dots Read More
Twitter users can no longer tag their precise location in tweets, a feature that has been available for roughly 10 years. The company announced it is removing support for precise geotagging because it’s not being used very much. “Most people don’t tag their precise location in Tweets, so we’re removing this ability to simplify your …
Twitter Removes the Ability to Add Precise Location Tags to Tweets Read More
If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how …
How to Make Positive Changes to Your Marketing Process Read More
We all know that you need a mobile-friendly website, that mobile is where attention is increasingly focused, and that you need to be factoring mobile presentation into all aspects of your digital marketing efforts. But this new report from Pew Research highlights some additional considerations of note. Based on feedback from over 1,500 US adults, …