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Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices

So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite. Or maybe you are planning a Display Network campaigns, finally determined all audiences and demographics to use. Before you finalize your strategy, you should be aware of some targeting considerations that can make or break the success of …

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Google Makes Changes to GMB Listings With Distance-Based Service Areas

Google is going to automatically apply changes to Google My Business listings with distance-based service areas. The last remaining distance-based service areas are going to be removed. Going forward, service-area businesses currently based on a distance will be automatically converted to the closest named areas. Managers of Google My Business listings affected by this change will have the …

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How to Use Geolocation Marketing to Stand Out

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push local sales. It can help businesses increase the efficiency of their marketing efforts and optimize their profits. What Is Geolocation Marketing? Geolocation marketing is the practice of …

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Google Makes Podcasts Playable in Search Results

Google is now surfacing podcast episodes that can be played directly in search results. Playable podcast episodes will be displayed in addition to regular search results when users are specifically searching for podcasts. “Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe …

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Google Adds “Request a Quote” Button to Business Listings in Search Results

Google is automatically adding a large “Request a Quote” button to eligible business listings in search results. Joy Hawkins was first to spot this feature and she shared a screenshot on Twitter: The button also appears in mobile search results when the business name is searched for. I, along with others, can replicate this feature …

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5 Key Considerations When Launching Influencer Marketing Campaigns

Influencer marketing is growing significantly. It is definitely an area of marketing you want to start thinking about. When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is earned. On July 10, I presented an SEJ ThinkTank webinar to …

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Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation

As a business owner, one of the most important steps to success is showing what makes your business special and why local customers should work with you. We are now making this easier than ever by introducing new business page upgrades that will help consumers learn more about your business, beyond the photos and reviews …

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