Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands. These numbers show just how prevalent chatbots have become, and consumers’ willingness to interact…Read More
How many times have you written a blog post that has faded into obscurity never to be seen again? No views, no shares, and don’t even dream of any links. Even worse, how many times have you commissioned content for your blog that is not delivering any direct measurables and you suspect the strategy involves…Read More
Many experienced search marketers added usability testing to their site audits. Still, they may be unprepared when they learn of clients facing ADA website accessibility lawsuits. Where do they find accessibility resources and testing tools? Why should marketers care about website accessibility? Who is responsible for the accessibility of websites and apps? “When we say…Read More
Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search advertising is that ads will be shown for selected keywords, so long as the advertiser is willing to pay for the resulting clicks. But with thousands of advertisers vying for top rankings on the same keywords, there’s…Read More
Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics. There will also be changes to how Facebook calculates the potential reach of ads. Lastly, some lesser used metrics are being removed from Facebook’s ad reporting. Here’s a more detailed look at everything that was announced today. Three new ways of…Read More
There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It’s more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing. So it’s no surprise that many email marketers are interested in including video…Read More
For a successful social presence, we all know that stunning imagery which is able to stop an Instagram user mid-scroll is essential. What’s often overlooked, however, is the caption that guides them through from there. Make no mistake, an off-hand, unconsidered, or non-existent caption is a missed opportunity. While Instagram is, of course, a predominantly visual…Read More
Social media has completely changed how modern societies interact. It is far easier for bad actors to communicate, and that’s a problem for families, government and businesses. With the large volume of communications out on the internet, it’s just about impossible to filter out the communications that cause concern without completely slowing down the system…Read More
In direct mail (DM), testing is the process of putting a letter or package in the mail, counting the replies, and coming to a conclusion based on the results. Testing is a huge advantage that direct marketers have over branding and general advertisers: We first do a small test to determine whether our direct-mail package works. If…Read More
Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to target LinkedIn users based on…Read More
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