Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are now being held via social media, further contributing to WOM, as social…Read More
Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out. One defining element of interactive marketing is that…Read More
Holidays provide a great opportunity to switch up your social marketing strategy, and engage your audience with fresh and timely content. Valentine’s Day is a holiday rooted in romance, and consumers are more than happy to spend their money to show their affections. According to research from the National Retailers Federation shoppers are set to…Read More
Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your people are doing a good job. Creating an “ultimate” blog SEO checklist doesn’t necessarily mean implementing all ranking factors at…Read More
You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.” 1. Be your content’s PR team The sheer amount…Read More
While Instagram’s longer-form video platform IGTV hasn’t taken off as they would have liked, it does provide another content option, and a consideration for your platform marketing strategy. At present, it’s likely not a priority for many brands – but that could also make it more beneficial, with less competition for attention, and more opportunity to stand out.…Read More
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. Around 47% plan to keep their LinkedIn ad budgets the same and 11% said they would…Read More
I’ll just say it: Consumer branding gets all the glory. Most winners of the Cannes Lions and other marketing and advertising awards are brands that sell to consumers. While business to business (B2B) branding has a reputation for being boring, more companies are taking creative cues from business to consumer branding (B2C). The fact is,…Read More
It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It just makes sense. According to a study by Hootsuite, the number of people…Read More
Whether your company is planning for a mere 10′ by 10′ booth or a large 40′ by 50′ trade show exhibit space, training the staff who will be manning the booth during the show itself is of the utmost importance. Unfortunately for most trade show exhibitors, staff training tends to be overlooked in favor of other…Read More
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