There are many ways to drive sales growth — from planning and sales-skills training to sales enablement and operations. With numerous options, it’s hard to know which strategies are likely to have the greatest impact on your specific business’ success. Each sales organization is unique. My company, RAIN Group, looks for commonalities and trends that business owners can…Read More
Google has provided an inside look into how it approaches SEO for its own properties. Sean O’Keefe from Google says staying on top of the latest updates is no different for Google’s internal teams than it is for other site owners. Google owns 7,000 websites that are managed by hundreds of product and marketing teams.…Read More
I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to Moz’s Local Search Ranking Factors Survey , proper Google My Business category associations are the #3 search ranking factor for local packs. It has been one of the top ranking…Read More
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts.…Read More
Search practitioners too often get caught up in the day-to-day optimization and don’t pay enough attention to the bigger picture. Keyword sweeps, bid/budget tweaks, and ad/audience refreshes can chew up the calendar, resulting in less time auditing the big questions that connect back to overall business objectives. If you only evaluate strategy when performance tanks,…Read More
Over the past decade, many B2B marketers have struggled to adapt to digital transformation, changes in consumer expectations, and mobile-first mind-sets. These factors have also significantly impacted the sales cycle. Whereas B2C brands focus on engaging individual consumers, B2B companies must engage multiple stakeholders within an organization—from C-level management to user-level personnel—throughout a lengthy sales…Read More
This is the time of year brands start planning for 2019 . They look at their resources and budget, review previous key performance indicators and research popular trends to wrap into their next strategy. As you evaluate your plan for the coming year, it’s important to make room for content marketing. Why You Need Content…Read More
Social media is an important part of the mix for most marketers these days, whether you work in B2B or B2C, brand or agency. You might be a specialist who focuses entirely on social, or it might just be one of many channels you have to manage as a marketing generalist; either way, staying on…Read More
All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine. Of course, Facebook is the biggest social platform, and you likely do want to maintain a presence there, but Instagram, which is rising fast, may…Read More
The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience are…Read More
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