Networks

Attracting the Right Customers to Your Trade Show

  Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. But just acquiring space in a convention center is not enough to make sure that the right people are…

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3 Trade Show Booth Elements You Shouldn’t Skimp On

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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Visiting New York on 9/11: A Note on Perspective

Don’t Lose Sight of What Really Matters I recently had the unique experience of traveling to New York City for a Business Marketing Association (BMA) meeting that coincided with the 15th anniversary of 9/11. Consequently, this year was a little different than past BMA meetings in that my trip was an opportunity not only to…

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Our Take From Cleveland: #CMWorld Day One

    Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent…

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Top 5 B2B Social Media Marketing Myths

  Social networking is a large part of most people’s lives. But we don’t always know how to make it a part of our lives as B2B marketers. If you are not on social media or if you are not having strong results, you may have fallen prey to one of these common social media myths.…

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It Works If You Work It

3 Reasons Networking in the Building Products Industry Helps You and Your Business Guest Contributor: Lexi Copeland, Account Coordinator After moving from western Kansas (shout-out to Hays, America) to Kansas City more than two years ago, I initially felt like a very little fish in a very big pond. Starting off my career, I wasn’t sure…

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Building Relationships that Grow
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