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8 New B2B Marketing Trends to Take Advantage of in 2018

The world of B2B marketing is changing constantly, particularly in the modern era of social media, audience analytics, and automated ad tech strategies. Your brand needs to stay ahead of these changes in order to successfully reach your audience, especially now that consumers are savvier and more likely to be skeptical of advertising. Here’s how …

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Tips on Paid Social Media Advertising

Agri[Culture] Insights: Developing Paid Social Media Plans As agriculture promotion groups (APGs) and checkoffs strive to provide educational information to farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. You have chosen the right …

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Growing a customer base through referrals and word-of-mouth often forms the foundation of any successful business. Chances are, though, that at some point, this strategy won’t be enough to sustain the growth needed to meet your long-term sales goals. Turning to online marketing means having to revamp your strategy so you can better leverage the …

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New Technology Sales Techniques Enhance Modern B2B Marketing

E-commerce will become even more of a focus for the B2B marketplace over the coming years. Companies that will enjoy the highest growth during this period will invoke cutting edge technology sales techniques that fit the new process that e-commerce creates. Surprisingly, there is a great deal of room for growth in the B2B e-commerce …

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Social Media Monitoring and Engagement

Agri[Culture] Insights: Monitoring and Engaging on Social Channels As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. Once you have determined …

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