Digital marketing trends are changing just as fast as the rate at which technology is innovating. Those who refuse to adjust with the changing times will inevitably be at a competitive disadvantage. Let’s take a look some of the top digital marketing trends that will emerge in the second half of the year and the…Read More
Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for…Read More
Agri[Culture] Insights: Developing Paid Social Media Plans As agriculture promotion groups (APGs) and checkoffs strive to provide educational information to farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. You have chosen the right…Read More
Growing a customer base through referrals and word-of-mouth often forms the foundation of any successful business. Chances are, though, that at some point, this strategy won’t be enough to sustain the growth needed to meet your long-term sales goals. Turning to online marketing means having to revamp your strategy so you can better leverage the…Read More
In a nutshell, your customers are likely going to purchase from you for one of three reasons. Each of those three goals has unique strategies that you can implement to help boost your sales. 1. Converting the Customer to Your Product When trying to convert customers to your product, it’s natural to focus on hot-button…Read More
E-commerce will become even more of a focus for the B2B marketplace over the coming years. Companies that will enjoy the highest growth during this period will invoke cutting edge technology sales techniques that fit the new process that e-commerce creates. Surprisingly, there is a great deal of room for growth in the B2B e-commerce…Read More
There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice.…Read More
Agri[Culture] Insights: Monitoring and Engaging on Social Channels As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. Once you have determined…Read More
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