Mobile

8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

By Renae Gonner / April 18, 2019 / 0 Comments

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

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The Building Blocks for a Killer Marketing Plan in 2018

By Elton Mayfield / February 13, 2018 / 0 Comments

  2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference. Let’s take a look at a few of the most important steps: Fully Responsive…

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Google’s Continued Mobile Evolution

By Renae Gonner / August 26, 2016 / 0 Comments

What B2B Marketers Need to Know About Google’s Latest Updates Guest Contributor: Corey Morris, Director of Digital Strategy We’re getting closer to the day when we no longer separate or distinguish traffic by     device type—when the word “mobile” as an adjective becomes a thing of the past.       Google has been…

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3 Tips for Using Video to Market Building Materials

By Renae Gonner / July 21, 2016 / 0 Comments

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…

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Oh Snap!

By Elton Mayfield / June 30, 2016 / 0 Comments

Is Snapchat the Next B2B Marketing Tool for Your Brand?   For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send brief digital content for in-the-moment experiences. The challenge that marketers face today, whether it be B2B or B2C,…

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ADA Website Compliance: Get Ahead Before You’re Behind

By Renae Gonner / February 26, 2016 / 0 Comments

New ADA Regulations Could Affect Your Website Design Practices Guest Contributor: Corey Morris, Digital Marketing Director For a long time, the only constant related to the web and the Americans with Disabilities Act (ADA) has been confusion. Recent news and information floating around has caused many companies and web development firms to consider changes to website…

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10 Trade Show Tips That Speak for Themselves

By Elton Mayfield / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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6 of My Favorite Building Products Manufacturer Apps

By Renae Gonner / December 10, 2015 / 0 Comments

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…

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