Marketing

The State of B2B Content Marketing 2019

By Renae Gonner / June 20, 2019 / 0 Comments

According to Hubspot’s third The State of Content Marketing Survey 2019, there has been a lot of growth in the content marketing industry since their first survey in 2017. In 2017, “only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more…

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Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign

By Renae Gonner / June 13, 2019 / 0 Comments

Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of…

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How Will the Huawei Ban Affect US Marketing?

By Elton Mayfield / June 11, 2019 / 0 Comments

In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to…

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Marketing for the Long Run: How To Avoid Campaign Burnout

By Renae Gonner / May 30, 2019 / 0 Comments

Research on long-term athletic performance has determined that daily workouts typically bring better results than sporadic, higher-intensity training for weight loss, cardiovascular health, and minimizing injuries. People who are consistent with their exercise routines are less likely than “weekend warriors” to end up in an emergency room on Sunday night, too. Are You A Marketing…

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How to Use Emotion to Market Your Wares

By Renae Gonner / May 23, 2019 / 0 Comments

Many advertisers make the mistake of marketing logically – even as they continue to make emotional purchases as a consumer! If your advertising program is not working, make sure that you are not making this fundamental mistake. There is far too much digital ink spilled on marketing techniques and tech without attention placed on the…

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A Beginner’s Guide to Content Marketing and Social Media Platforms

By Elton Mayfield / May 14, 2019 / 0 Comments

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you…

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Marketing in 2019: Back to Basics

By Renae Gonner / May 2, 2019 / 0 Comments

With all of the buzzwords and martech surrounding the marketing discipline these days, one can easily be led down a road of complexity that will quickly become frustrating and inefficient. Even if you have the greatest Martech stack known to man, it means nothing if you have to cycle through dozens of applications just to…

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Hi, I’m Marketing! Here’s What You Should Do With Me.

By Elton Mayfield / March 14, 2019 / 0 Comments

Hi! My name is Marketing. Many people think that I was born in 2018 with the proliferation of AI driven algorithms. I’m here to tell you that I have been around for much longer than the martech stack that you currently interpret me through. Don’t get me wrong – there’s nothing bad about communicating with…

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Is A Marketing Degree Worth It?

By Renae Gonner / February 21, 2019 / 0 Comments

The undergraduate degree has undergone a great deal of scrutiny in recent years. Many job experts believe that most degrees that come from traditional liberal arts schools are too generic. Employers are looking for day one skills, and universities/colleges are teaching abstractions that only apply well if they are continued into a Master’s degree or…

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How To Identify Relevant Blog Topics

By Renae Gonner / February 19, 2019 / 0 Comments

The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure…

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