Marketing

Is A Marketing Degree Worth It?

By Renae Gonner / February 21, 2019 / 0 Comments

The undergraduate degree has undergone a great deal of scrutiny in recent years. Many job experts believe that most degrees that come from traditional liberal arts schools are too generic. Employers are looking for day one skills, and universities/colleges are teaching abstractions that only apply well if they are continued into a Master’s degree or…

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How To Identify Relevant Blog Topics

By Renae Gonner / February 19, 2019 / 0 Comments

The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure…

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6 Ways to Build Your Brand Online

By Elton Mayfield / February 14, 2019 / 0 Comments

While Business-to-Consumer (B2C) marketers can use catchy slogans and viral campaigns to build their brands, in the Business-to-Business (B2B) world, the branding process is a little more complex. Catchy slogans and viral campaigns can be helpful, but as a B2B, your approach needs to be a bit different. Branding yourself to attract business sales isn’t…

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AI for B2B in a World of Personalization

By Renae Gonner / February 12, 2019 / 0 Comments

The B2B buying experience is changing because of digitalization. Customers in this space are looking for convenient transactions, high levels of customer service, and most importantly, personalized prices and products. Buyers shifting to e-commerce are looking to businesses that are making the same shifts. A company should not look to these types of changes as…

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Launching a New Website? Don’t Make These Three Mistakes

By Elton Mayfield / February 7, 2019 / 0 Comments

As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly…

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Creating a Winning B2B Brand

By Renae Gonner / February 5, 2019 / 0 Comments

Do you want your B2B branding to be boring? Most companies don’t! But, many B2B brands today are mired in old-fashioned, outdated mentalities, and end up missing what connects with their audience. B2B branding has been evolving, and competition has never been fiercer. To be a winner in the B2B landscape today, you need a…

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Branching Out: Thinking Outside The Box Of Your B2B Targets

By Elton Mayfield / February 1, 2019 / 0 Comments

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle,…

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Why You Need Snapchat In Your B2B Marketing Pocket

By Elton Mayfield / January 30, 2019 / 0 Comments

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage…

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Your 2019 Digital Marketing Strategy Plan

By Renae Gonner / January 24, 2019 / 0 Comments

It’s time to put the finishing touches on your 2019 internet marketing strategy. Before doing so, look over it to make sure that your plan includes the following components: Be Clear About Your Goals Every business shares the same goal: to grow. The vague wording of that phrase doesn’t provide much in the way of…

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Top 5 Reasons B2B Marketing Campaigns Fail & How To Avoid Them

By Renae Gonner / January 22, 2019 / 0 Comments

Sometimes, for one reason or another, your B2B marketing campaign just doesn’t “work”. Your lead or traffic goals may not reach their mark, your team may get stressed, or you may just not complete the steps needed to reach your goal on time. While many factors can affect your campaign success, sometimes the failure is…

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