Influencers: What They Are And Why You Need Them

When it comes to cost-effective B2B marketing, it’s hard to find a better way to promote your brand than by having an “influencer” do their magic. You may have seen the trend growing in the B2B world and wondered why you should look into finding your own brand influencer. Here are the top reasons why…

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B2B: Why You need Video Marketing

One of the hottest trends in the B2B marketing world this year is the move by so many companies to include video in their social media campaigns, websites, and marketing campaigns. That’s not surprising, because video is a very accessible form of messaging, but another perk is that it helps with SEO ranking. According to…

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Matching Your Content Strategy with ABM

As more companies come into the knowledge of account based marketing (ABM), they begin to run into the same challenge: content. Moving into the ABM space allows a business to pinpoint its targets quite specifically. Without the content to reach out, however, the company has a nice, long list with nowhere to call. The second…

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4 Reasons You Should Ditch Your First Marketing Strategy

Many companies rely on improvisation and general ideas when first approaching a new marketing plan, and fail to formalize a roadmap to follow. If you have written out a specific marketing strategy, you’re off to a good start, in theory. However, the fact is that the first draft of that strategy probably isn’t going to…

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The State of B2B Content Marketing 2019

According to Hubspot’s third The State of Content Marketing Survey 2019, there has been a lot of growth in the content marketing industry since their first survey in 2017. In 2017, “only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more…

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Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign

Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of…

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How Will the Huawei Ban Affect US Marketing?

In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to…

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Marketing for the Long Run: How To Avoid Campaign Burnout

Research on long-term athletic performance has determined that daily workouts typically bring better results than sporadic, higher-intensity training for weight loss, cardiovascular health, and minimizing injuries. People who are consistent with their exercise routines are less likely than “weekend warriors” to end up in an emergency room on Sunday night, too. Are You A Marketing…

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How to Use Emotion to Market Your Wares

Many advertisers make the mistake of marketing logically – even as they continue to make emotional purchases as a consumer! If your advertising program is not working, make sure that you are not making this fundamental mistake. There is far too much digital ink spilled on marketing techniques and tech without attention placed on the…

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A Beginner’s Guide to Content Marketing and Social Media Platforms

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you…

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