Marketing tools

Top 5 Ways to Save Your Marketing Spend This Year

By Elton Mayfield / April 9, 2019 / 0 Comments

With more marketing technology available than ever, and customers more attuned to indirect marketing techniques, there is no reason to increase your marketing spend in 2019. Here are the top five ways to save your marketing spend this year without losing any of your reach or branding viability. Automate, Automate, Automate If you have not…

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The Marketing Potential on Amazon

By Elton Mayfield / May 11, 2018 / 0 Comments

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical…

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3 Trade Show Booth Elements You Shouldn’t Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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How to Really Build Your B2B Sales Rapport

By Renae Gonner / February 8, 2018 / 0 Comments

  As our world becomes more trapped in technology, you can bet that your big customers will expect more personalization than ever. This is just how customers work – in the absence of huge technological divides, buyers often choose business partners over customer service issues. Here are the best and most creative ways to really…

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Is Quora's New Ad Program Really Good for B2B Marketers?

By Elton Mayfield / February 6, 2018 / 0 Comments

  Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks…

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How Automation Sets You Up for Big Growth

By Elton Mayfield / January 23, 2018 / 0 Comments

If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry. Automation is one of the core implements/takeaways/precursors of artificial intelligence. Its proper use sets you up for big growth in every aspect of business. Here’s how: Cost Reduction Big growth doesn’t…

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