E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you. With all of the erudite articles on e-commerce,…Read More
Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…Read More
Traditional marketers have been dealing with saturation for decades. Every billboard, sign post, park bench and empty wall has been taken, it seems! Even if you can get a spot, you don’t know how many people are simply tuning it out. Although the digital world technically never runs out of space, it can become saturated…Read More
Have you learned about the most popular buzzword in the marketing lexicon outside of “AI”? It is “continuous improvement,” and it is almost as important as AI. Some experts consider it more important. Continuous improvement is actually a concept that reaches beyond marketing, but so does AI. However, it is so applicable within the discipline…Read More
Predictive marketing, or predictive analysis, is one of the critical concepts that you will use along the entirety of your customer lifecycle. With modern technology, you can literally see into the future of your customers to bring them more targeted ads and better promotions. What is Predictive Marketing? Predictive marketing can be defined as any…Read More
Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…Read More
When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…Read More
It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head…Read More
Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business…Read More
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