Marketing Strategy

What is Inclusive Marketing?

By Elton Mayfield / June 25, 2019 / 0 Comments

The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive…

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Your Marketing Analysis Starts During Website Design

By Elton Mayfield / June 18, 2019 / 0 Comments

Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any…

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Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign

By Renae Gonner / June 13, 2019 / 0 Comments

Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of…

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Four Steps to Ensure Your Content Strategy is Heading in the Right Direction

By Elton Mayfield / May 7, 2019 / 0 Comments

What would your marketing team do if you crashed on a desert island? With no compass, map, or GPS, and no way to know how to find kindling, shelter, or water, you’d be lost. How would you know which way to go? How would you know what direction is the best to follow when you’re…

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A Short Primer – Marketing for E-Commerce

By Renae Gonner / April 16, 2019 / 0 Comments

E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you. With all of the erudite articles on e-commerce,…

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Convincing the C-Suite of Long-Term Marketing Plans

By Elton Mayfield / April 11, 2019 / 0 Comments

Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…

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Create a Unique Marketing Perspective in This Age of Digital Saturation

By Renae Gonner / March 19, 2019 / 0 Comments

Traditional marketers have been dealing with saturation for decades. Every billboard, sign post, park bench and empty wall has been taken, it seems! Even if you can get a spot, you don’t know how many people are simply tuning it out. Although the digital world technically never runs out of space, it can become saturated…

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Continuous Improvement is More Than a Buzzword

By Elton Mayfield / March 12, 2019 / 0 Comments

Have you learned about the most popular buzzword in the marketing lexicon outside of “AI”? It is “continuous improvement,” and it is almost as important as AI. Some experts consider it more important. Continuous improvement is actually a concept that reaches beyond marketing, but so does AI. However, it is so applicable within the discipline…

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Why is Predictive Marketing Important in 2019?

By Renae Gonner / March 7, 2019 / 0 Comments

Predictive marketing, or predictive analysis, is one of the critical concepts that you will use along the entirety of your customer lifecycle. With modern technology, you can literally see into the future of your customers to bring them more targeted ads and better promotions. What is Predictive Marketing? Predictive marketing can be defined as any…

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Four Business Trends That Will Dominate 2019

By Renae Gonner / January 11, 2019 / 0 Comments

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…

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