As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…Read More
With more marketing technology available than ever, and customers more attuned to indirect marketing techniques, there is no reason to increase your marketing spend in 2019. Here are the top five ways to save your marketing spend this year without losing any of your reach or branding viability. Automate, Automate, Automate If you have not…Read More
With all of the buzzwords and Martech surrounding the marketing discipline these days, one can easily be led down a road of complexity that will quickly become frustrating and inefficient. Even if you have the greatest Martech stack known to man, it means nothing if you have to cycle through dozens of applications just to…Read More
Predictive marketing, or predictive analysis, is one of the critical concepts that you will use along the entirety of your customer lifecycle. With modern technology, you can literally see into the future of your customers to bring them more targeted ads and better promotions. What is Predictive Marketing? Predictive marketing can be defined as any…Read More
With AI and machine learning taking center stage in the minds of many marketing experts, some traditionally creative “pure” marketers may find their skill sets pushed to the background. After all, graphic design for print paraphernalia and logos can now be done with a couple of clicks online. Putting together an entire marketing campaign is…Read More
Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical…Read More
The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…Read More
New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…Read More
If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry. Automation is one of the core implements/takeaways/precursors of artificial intelligence. Its proper use sets you up for big growth in every aspect of business. Here’s how: Cost Reduction Big growth doesn’t…Read More
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