Manufacturers

As the Tech Revolution Continues in the Building Products Industry, Don't Forget…

Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole, we’ve truly seen some revolutions in the past 20 (and even last 10) years in technology. You might be reading this on an iPad at home, or on…

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11 Crucial Niche Social Network Rules for Building Product Marketers – Part 2

In a previous post, we covered the first 6 rules for participating in a building products niche social network, and here’s the remaining 5: DON’T participate only in discussions that can lead to you talking about your company’s products. I can’t emphasize this enough – everything shouldn’t lead back to your products. Everything should lead…

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11 Crucial Niche Social Network Rules for Building Product Marketers – Part 1

It’s not enough just to be there – here are 6 tips to help maximize your opportunity, and we’ll post 5 more later this week! In an earlier post, I talked about the potential value of niche social networks versus Facebook and other consumer-focused ones. Now I’d like to offer some tips for the things…

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Increasing Conversion rates for your Building Products Website

Turning more of your website visitors into leads can increase your bottom line. There’s a lot to think about with your lead strategy.  How many leads do you need to create to get to the conversion rate you desire? How much does each lead cost and does that match your goals?  One place to start…

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Building Product Manufacturers Evaluate Tradeshow Benefits

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost? …

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7 Ways Building Product CMOs Increase Financial Fluency

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…

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The Tablet Revolution of the Building Products Industry

How iPads and other tablets are changing the way builders do business.  According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about…

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