When it comes to your trade show floors and appearance, you might be limited in the size and design of your booth by your budget. While this — along with choosing the right trade show to attend — is an important element of success, picking and choosing the right location and trade show booth flooring…Read More
Why That Question Might Be More Complicated Than You Think As anyone who works in building products can attest, this is not an industry for the weak of heart. The last few years have required everyone—from the manufacturers to the distributors to the dealers to the pros—to weather a lot of ups and downs.…Read More
Marketers need to understand how lumberyards have changed and adjust to new needs The past few years have been more than brutal for everyone up and down the building materials channel. We’ve all seen businesses close, friends out of work and everyone wondering when does this end? For those fortunate to have survived it has…Read More
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…Read More
Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…Read More
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