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Why is Stories Helping Facebook Ad Revenue Rise?

Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes…

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Tap into the power of social media video marketing for your building products

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great…

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Don't Forget the Conversation!

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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What Does the B2B Marketing Landscape Look Like in 2018?

  All marketers must look for insights that speak to the future, and the B2B marketer has a tougher job than most. Because sales are to scale, mistakes look bigger than they actually are. A lack of vision hurts immensely because there are fewer sales to be had. It is very important for the B2B…

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Is Quora's New Ad Program Really Good for B2B Marketers?

  Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks…

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