Influencer marketing

Harnessing Influencer Marketing For Your B2B Brand

By Elton Mayfield / January 15, 2019 / 0 Comments

There is a reason that brand influencer marketing spent $81 billion in 2016 and is expected to top $101 billion by 2020, according to a recent survey by PG Media and the Association of National Advertisers – because it works. Influencer marketing has become an integral part of the majority of B2C and B2B marketing…

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The New Way of Influencer Marketing in B2B

By Elton Mayfield / August 9, 2018 / 0 Comments

Modern influencer marketing is now a legitimate part of B2B marketing processes – their effectiveness does not stop with the individual consumer audience. This class of marketer is currently one of the highest ROI investments you can make as well. They usually have much less overhead and much more direct reach than traditional marketing outlets.…

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