Index Retailers

Buyer Personas in the Building Products Industry

By Renae Gonner / October 19, 2012 / 0 Comments

Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are. Buyer personas are representations of customers that are used to better understand why they purchase what they do. As building product…

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7 Ways Building Product CMOs Increase Financial Fluency

By Renae Gonner / November 9, 2011 / 1 Comment

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…

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