Home Owners

The Baby Boomer Opportunity: What Building Product Marketers Can Do

NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to the Millenial generation which is a term used to describe those born between 1980 and 2000. Also known as “Generation Y”, Millennials are…

Read More

The Housing Trend—Where Does Your Market Stand?

Every month, we get the new housing stats. Stats about everything: starts, permits, vacancies, ownership levels, mortgage rates, foreclosures, and of course, inventory levels. It seems there’s an entire segment of the industry, and especially the government, responsible for reporting all these statistics.  And those are the factual statistics. Just as often we hear ‘experts’…

Read More

Are 20% of Building Product Customers Getting Left Behind?

A recent Pew Study shows 1 in 5 adults don’t use the Internet. 20% of U.S. adults think the Internet isn’t relevant for them, the majority of whom are retirees. For anyone with an aging parent, it probably isn’t all that surprising. Those raised to search through phone books to find businesses, who eagerly await…

Read More

As the Tech Revolution Continues in the Building Products Industry, Don't Forget…

Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole, we’ve truly seen some revolutions in the past 20 (and even last 10) years in technology. You might be reading this on an iPad at home, or on…

Read More

Signs of Life for Building Products Marketers

We are constantly adapting to the ebbs and flow of the housing and building industry.  DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in…

Read More

Increased Potential of the Green Building Products Market

The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target. As a building products CMO, you are likely focused on this growing trend, but the key statistics from McGraw-Hill Construction give…

Read More

2012 Building Industry Color Forecast

Color trends for 2012 show orange, tropical, and neutral tones.  We know as building material marketers that colors can evoke certain emotions, responses, and outcomes.  We also know that color trends are defined years in advance and we use that information in our product development.  Although it is too late to affect product color decisions…

Read More

How Building Product Marketers Can Target the Renter's Market

Since 2009, housing market trends point to continued growth in the renters market. I believe that in the building products industry, it’s important to keep an eye on housing trends and how it could affect your marketing and even your product line. Epsilon Targeting’s New Mover Report 2011 mentions a few key statistics that are…

Read More

Debt and Other Economic Factors Affecting the Building Product Industry

Keeping an eye on the recovery of the economy is important for building product CMOs to consider as they make long-term strategic marketing plans. As you know, building products and the housing market have easily been the segment most effected by the economic problems of the past couple of years. Recently released statistics and news…

Read More

Home Green Home: Green Building Product Trends

3 new improvements in the perception of green building. The way the green industry is being viewed and implemented has evolved. 3 changes in perceptions that are shaping the green movement are: a more personal aesthetic, more recognition in the real estate industry, and a broader reach into the community. Being familiar with these factors can…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.