Engagement

5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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5 Ways Video Marketing is Transforming B2B Marketing

By Renae Gonner / November 8, 2018 / 0 Comments

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…

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3 Ways to Automate the B2B Customer Journey

By Renae Gonner / August 16, 2018 / 0 Comments

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they…

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What is the Inverted Pyramid?

By Elton Mayfield / July 19, 2018 / 0 Comments

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…

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Five Reasons to Rethink Your Call to Action

By Renae Gonner / May 9, 2018 / 0 Comments

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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3 Trade Show Booth Elements You Shouldn't Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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Go for the B2B Gold

By Elton Mayfield / August 11, 2016 / 0 Comments

The Olympics Inspire B2B Excellence The Olympics has become one of the most anticipated events throughout the globe. You may even have favorite athletes or events that you always enjoy watching. With such stories of triumph, unity, and humanity the Olympic brand is personal and inspirational. From watching some of the games with my family,…

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AdWords Expanded Text Ads: What are they and why do they matter?

By Renae Gonner / August 10, 2016 / 0 Comments

Guest Contributor: Corey Morris, Director of Digital Strategy This year has been a big one with Google updates and news across all platforms and products. Google AdWords has not been immune to large scale changes that have an impact on how advertisers manage accounts and campaigns. Earlier in the year Google removed all ads from…

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Top 5 B2B Social Media Marketing Myths

By Elton Mayfield / July 26, 2016 / 0 Comments

  Social networking is a large part of most people’s lives. But we don’t always know how to make it a part of our lives as B2B marketers. If you are not on social media or if you are not having strong results, you may have fallen prey to one of these common social media myths.…

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Oh Snap!

By Elton Mayfield / June 30, 2016 / 0 Comments

Is Snapchat the Next B2B Marketing Tool for Your Brand?   For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send brief digital content for in-the-moment experiences. The challenge that marketers face today, whether it be B2B or B2C,…

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