Employees

Is A Marketing Degree Worth It?

By Renae Gonner / February 21, 2019 / 0 Comments

The undergraduate degree has undergone a great deal of scrutiny in recent years. Many job experts believe that most degrees that come from traditional liberal arts schools are too generic. Employers are looking for day one skills, and universities/colleges are teaching abstractions that only apply well if they are continued into a Master’s degree or…

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Personalizing Content to Empower Your Sales Team

By Renae Gonner / November 7, 2017 / 0 Comments

  Marketing and sales must work as a team in order for your revenues to keep pace with your competition. Just as your sales team has the responsibility of finishing the job on the front lines, your marketing team has the responsibility of making the initial lead acquisition and journey through the sales funnel as…

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Speaking Creative: 6 Tips for Efficient Revisions

By Renae Gonner / November 2, 2017 / 0 Comments

  Guest Contributor: Matt Hillman, Creative Director If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide…

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The Learning Continues

By Renae Gonner / June 27, 2016 / 0 Comments

3 Suggestions for New Grads   Guest Contributor: Matt Hillman, Creative Director As I approach a quarter century working in the marketing & advertising field, I’ve begun exercising my hard-earned right to be a curmudgeon. And a recent article in AdWeek offered some interesting reflections on the latest batch of graduates headed out to “conquer”…

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Book Review 3: The Fred Factor (Part 2/2)

By Renae Gonner / May 12, 2016 / 0 Comments

4 Steps to Find and Develop “Freds” in Your Organization   I recently wrote a blog post on Mark Sanborn’s book, The Fred Factor. While that post focused on explaining what a Fred is (long story short: a passionate employee who delivers an extraordinary customer/client experience) and how to identify one, this blog post will…

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Book Review 3: The Fred Factor (Part 1/2)

By Renae Gonner / April 7, 2016 / 1 Comment

4 Lessons Anyone Can Learn from Fred’s Example in Customer Service   I was at an event recently and had a chance to visit with different people with varied backgrounds and professional pursuits. Someone asked the group, “are you a Fred?” and maybe more importantly, “do you have any Freds in your organization?” That intrigued…

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Learn Something New from These B2B Marketing Accounts

By Renae Gonner / March 15, 2016 / 0 Comments

Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook,…

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10 IBS Insights You Need to Know (Part 1/2)

By Elton Mayfield / January 27, 2016 / 0 Comments

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

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What Building Products Marketers Need to Know About Millennials (Part 2/2)

By Elton Mayfield / January 14, 2016 / 0 Comments

Lip Service Ain’t Gonna Cut It Last week, my business partner wrote about the changes coming to the building products industry as more and more Millennials step into a new role as homebuyer. It’s important for building products marketers to plan and adapt their marketing accordingly, but it’s equally important to consider how Millennials will…

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Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.