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Five Content Distribution Strategies for 2018 and Beyond

By Elton Mayfield / October 5, 2018 / 0 Comments

You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on…

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Separating Media Usage Fact from Fiction

By Renae Gonner / June 8, 2016 / 0 Comments

New Media Usage Surveys Provide Insights into the State of Marketing   With all the marketing-related tips, tricks, and think pieces floating around the internet, it can be difficult to separate fact from fiction. Whether it’s in the realm of B2B, B2C, content marketing, or any other subset of marketing, you’re bound to find a few…

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Lessons From The Builders' Show

By Renae Gonner / February 18, 2016 / 0 Comments

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at…

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Don’t Let Words Overpower the Message

By Renae Gonner / January 21, 2016 / 0 Comments

Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board…

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7 Tips for Effectively Communicating Marketing Results

By Renae Gonner / January 19, 2016 / 0 Comments

  How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a few C-Suite level contacts by one of my clients. I was extremely excited and wanted to give the best and most detailed…

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Say It With a Whisper

By Renae Gonner / December 17, 2015 / 0 Comments

What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…

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Not Ready to Speak? Try Listening.

By Elton Mayfield / August 25, 2015 / 0 Comments

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re…

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I Want B2B Marketers to Talk Dirty

By Elton Mayfield / August 13, 2015 / 0 Comments

Why Now Is the Time for B2B E-Commerce     There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many…

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B2B Marketing: What’s Easy Isn’t Necessarily What’s Right

By Elton Mayfield / August 6, 2015 / 0 Comments

Is Your Marketing Making Life Easier for You or Your Prospects? There’s a saying that doing the easy thing is not the same as doing the right thing. It’s definitely true for B2B marketers—what’s easy for us to produce might not be what is right for our audience to consume. But we like easy; as children,…

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Content Your Audience Wants But Isn’t Getting

By Elton Mayfield / July 23, 2015 / 0 Comments

Is Your Content Passive or Interactive? It’s no longer enough for content to be good. (Heck, maybe it never was.) It’s not even enough for content to be timely, personalized, well-distributed, or repurposed. What’s also important is that your content is interactive—or at least, some of your content is interactive. In fact, a Customer Think…

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