E-Commerce

Is There Room for Emotional Marketing in B2B Circles?

By Elton Mayfield / June 5, 2018 / 0 Comments

The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are spending more money, they are trying to find long-term supply chain partners, and the purchases have larger customer…

Read More

Damn you B2C Advertisers

By Elton Mayfield / October 13, 2016 / 0 Comments

You Make Our Life a Living Hell No offense, I love being tricked into thinking a Twinkie will make my day better, or that breakfast at Taco Bell really is a good decision, but you still get to live in a carefree life of old school advertising.  Simply tell enough people and somebody will respond.…

Read More

Our Take From Cleveland: #CMWorld Day One

By Renae Gonner / September 8, 2016 / 0 Comments

    Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent…

Read More

Concoct the Perfect Recipe for B2B Personalization

By Elton Mayfield / June 21, 2016 / 0 Comments

B2B Buyers Seek Personalization Efforts   It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized content is more effective. So then why is there a lack of personalization within B2B marketing? This is something that those in highly personal…

Read More

3 Reasons to Renovate Your Website (And 3 Sites That Are Getting It Right)

By Renae Gonner / May 18, 2016 / 0 Comments

An Outdated Website May Have Bigger Consequences Than You Think   Guest Contributor: Chris McCutcheon, Interactive Manager Websites. We see and interact with them every day, and it seems there is one for just about everything. As an interactive manager at ER Marketing, I’ve seen it all when it comes to websites—the good, the bad, and…

Read More

Why Do B2C Brands Have More "Epic Fails" Than B2B?

By Renae Gonner / April 26, 2016 / 0 Comments

  Guest Contributor: Matt Hillman, Creative Director Google the term “fails” and you net more than 350 million results—everything from proposals gone wrong to typos on billboards. Narrow it to “brand fails” and that number drops to just under 90 million. Expand the search to “b2b brand fails” and it falls to 325,000. So what…

Read More

Say It With a Whisper

By Renae Gonner / December 17, 2015 / 0 Comments

What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…

Read More

6 of My Favorite Building Products Manufacturer Apps

By Renae Gonner / December 10, 2015 / 0 Comments

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.