DIY

Colors That Will Guide the Building Products Industry in 2015

By Renae Gonner / September 4, 2014 / 0 Comments

The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in…

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5 Big Myths About Building Product Branding

By Renae Gonner / May 16, 2013 / 1 Comment

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really…

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Pinterest: 10 Building Product Companies You Should Follow, Part II

By Renae Gonner / November 2, 2012 / 0 Comments

5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great example of running a successful Pinterest account. 6. Fiberon Pinterest: http://pinterest.com/fiberondecking/ As a manufacturer of composite decking, deck railing, and fencing…

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Buyer Personas in the Building Products Industry

By Renae Gonner / October 19, 2012 / 0 Comments

Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are. Buyer personas are representations of customers that are used to better understand why they purchase what they do. As building product…

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How building product brands can leverage Pinterest to achieve goals

By Elton Mayfield / September 10, 2012 / 2 Comments

Pinterest is an opportunity for you to gain fans, educate customers At the beginning of this year Renae introduced you to Pinterest as a way to build brand recognition, share ideas, research competition and make connections. But now that Pinterest has been popular for over a year (and has nearly 15 million users), I think…

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Signs of Life for Building Products Marketers

By Renae Gonner / April 19, 2012 / 0 Comments

We are constantly adapting to the ebbs and flow of the housing and building industry.  DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in…

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Increased Potential of the Green Building Products Market

By Renae Gonner / April 3, 2012 / 0 Comments

The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target. As a building products CMO, you are likely focused on this growing trend, but the key statistics from McGraw-Hill Construction give…

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7 Ways Building Product CMOs Increase Financial Fluency

By Renae Gonner / November 9, 2011 / 1 Comment

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…

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