Distributors

MarCom Portals Make Big Impact in Building Products Industry

Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…

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Buyer Personas in the Building Products Industry

Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are. Buyer personas are representations of customers that are used to better understand why they purchase what they do. As building product…

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Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of…

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Building Product Manufacturers & BIM

Are you prepared for the shift in technology to BIM? For decades, blueprints have been the way houses are built. An architect or builder creates them. The future homeowner reviews and has changes. New blueprints are created again. Then, the trades all have their turn at reviewing, offering up suggestions and identifying conflicts as best…

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How building product brands can leverage Pinterest to achieve goals

Pinterest is an opportunity for you to gain fans, educate customers At the beginning of this year Renae introduced you to Pinterest as a way to build brand recognition, share ideas, research competition and make connections. But now that Pinterest has been popular for over a year (and has nearly 15 million users), I think…

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As the Tech Revolution Continues in the Building Products Industry, Don't Forget…

Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole, we’ve truly seen some revolutions in the past 20 (and even last 10) years in technology. You might be reading this on an iPad at home, or on…

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2012 Building Industry Color Forecast

Color trends for 2012 show orange, tropical, and neutral tones.  We know as building material marketers that colors can evoke certain emotions, responses, and outcomes.  We also know that color trends are defined years in advance and we use that information in our product development.  Although it is too late to affect product color decisions…

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Building Products: 4 Tips for Asking Informative Questions that Drive Sales

The following 4 tips will provide valuable intelligence about a prospect and/or sales opportunity: A recent webinar conducted by Tom Searcy at HuntBigSales.com provided a list of tips on the importance of asking questions to getting sales. Here is my summary and input for how they relate best for the building product industry.Building product customers…

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Building Product Manufacturers Evaluate Tradeshow Benefits

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost? …

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7 Ways Building Product CMOs Increase Financial Fluency

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…

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