Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…Read More
Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of…Read More
Are you prepared for the shift in technology to BIM? For decades, blueprints have been the way houses are built. An architect or builder creates them. The future homeowner reviews and has changes. New blueprints are created again. Then, the trades all have their turn at reviewing, offering up suggestions and identifying conflicts as best…Read More
The following 4 tips will provide valuable intelligence about a prospect and/or sales opportunity: A recent webinar conducted by Tom Searcy at HuntBigSales.com provided a list of tips on the importance of asking questions to getting sales. Here is my summary and input for how they relate best for the building product industry.Building product customers…Read More
Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries? Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits? Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost? …Read More
Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…Read More
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We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.