The months of planning for your biggest trade show of the year are behind you. You have nursed your sore feet and turned in your expenses from the big show. Now comes the real work of closing business, nurturing leads and following up with those leads. Having a key post show plan is as important…Read More
Although you have invested hours, days, or even weeks (not to mention your money) in planning your trade show booth, you have just seconds to engage potential customers and get them to remember your brand, products, and services. Ask yourself a few questions, as you get prepare: Are you ready? Have you put together a…Read More
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays…Read More
And What You Can Do to Avoid Them In last week’s post, we discussed two important trade show mistakes to avoid. It’s common to overlook the significance of your trade show presence and how it can impact your business. But in today’s competitive markets, it’s vital that your trade show strategy makes a…Read More
And What You Can Do to Avoid Them It doesn’t matter whether you have been working in event and trade show marketing for one year or 20 years, one thing always remains the same: You have five seconds or less to make an impression and get that reluctant attendee to stop in your space and…Read More
What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really…Read More
Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about…Read More
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