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Bring Your “A” Game When You Exhibit

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well. Remember: 67% …

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What Trade Show Marketers Can Learn from Horror Movies (Part 2/3)

Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays …

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What You Need to Know about Google in the Building Products Industry – Part 2

Google+ is More Than Another Social Network, Its a Valuable Tool for Your Business In Part 1 I shared some of Google’s basics: Google AdWords and Analytics and Google Apps for business. In Part 2, we’ll talk about Google+. Google+ launched in 2011 and is best known as a social network, although it has the …

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How To Create a Building Products Facebook Contest

5 Ways to boost fan engagement and gain leads Earlier this year Elton discussed the new Facebook timeline and if it matters for the building products industry. With more than a billion people subscribed to Facebook, it is an important social media tool to use and a simple way to host a promotional contest. Check …

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