Turning more of your website visitors into leads can increase your bottom line. There’s a lot to think about with your lead strategy. How many leads do you need to create to get to the conversion rate you desire? How much does each lead cost and does that match your goals? One place to start…Read More
8 real-world examples of companies using them incorrectly, and one doing it right. QR codes are scanned using mobile devices. This means the person will be viewing your content on a mobile device, so the page you send them to should be a mobile-optimized one. Clearly, there is still confusion within many companies in our…Read More
Building Product manufacturers must understand their customer to define their data. Being involved with Building Product customer data for most of my career, I have found that a universal struggle is defining the customer in the business-to-business (B2B) environment. Don’t end up selling ice to Eskimos! Here are 5 steps to help define your customer…Read More
Lessons from Office Depot on Measuring the Metrics that Matter to Your Building Products Organization “The metrics you measure are the metrics you manage.” We’ve all heard that phrase a hundred times before, but when’s the last time your organization really thought about what’s being measured, and what each measure means for the business? The…Read More
Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable…Read More
People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!” Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or…Read More
Building Relationships that Grow
We show up for clients and, like you, put our experience to work.
We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.