Digital

B2B Digital Marketing Tactics to Scale in Your Campaign

One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are …

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The 3 Costliest Mistakes When Launching A New Website

When you design your new website, you generally have two options: a good design geared to create customer loyalty and increase conversions, and a bad design that will turn off your target audience. Of course, if you want your B2B site to be successful you have to have a thoughtful design, and the easiest way …

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Launching a New Website? Don’t Make These Three Mistakes

As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly …

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Branching Out: Thinking Outside The Box Of Your B2B Targets

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle, …

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Why You Need Snapchat In Your B2B Marketing Pocket

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage …

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Four Business Trends That Will Dominate 2019

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well …

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