Digital

How To Identify Relevant Blog Topics

By Renae Gonner / February 19, 2019 / 0 Comments

The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure…

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Launching a New Website? Don’t Make These Three Mistakes

By Elton Mayfield / February 7, 2019 / 0 Comments

As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly…

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Branching Out: Thinking Outside The Box Of Your B2B Targets

By Elton Mayfield / February 1, 2019 / 0 Comments

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle,…

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Why You Need Snapchat In Your B2B Marketing Pocket

By Elton Mayfield / January 30, 2019 / 0 Comments

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage…

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Your 2019 Digital Marketing Strategy Plan

By Renae Gonner / January 24, 2019 / 0 Comments

It’s time to put the finishing touches on your 2019 internet marketing strategy. Before doing so, look over it to make sure that your plan includes the following components: Be Clear About Your Goals Every business shares the same goal: to grow. The vague wording of that phrase doesn’t provide much in the way of…

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Four Business Trends That Will Dominate 2019

By Renae Gonner / January 11, 2019 / 0 Comments

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…

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Boosting B2B Sales With Amazon’s Marketplace

By Renae Gonner / January 8, 2019 / 0 Comments

Many businesses are too scared to take the leap into Amazon’s marketplace, or just haven’t considered even looking at the platform as a way to expand their B2B sales. That’s because although it’s a worldwide sales giant, it’s intimidating to know where or how to begin – but with over 100 billion in annual sales…

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Retail Digital Marketing for the Holidays to Stay Ahead of the Curve

By Elton Mayfield / November 16, 2018 / 0 Comments

Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you…

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5 Ways Video Marketing is Transforming B2B Marketing

By Renae Gonner / November 8, 2018 / 0 Comments

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…

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4 Ways You Can Effectively Target Your B2B Audience

By Renae Gonner / October 25, 2018 / 0 Comments

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give…

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